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Factors That Influence Clothing Upcycling Behavior in Japan: Extending the Theory of Planned Behavior

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  • Sovanna Ly

    (Former Graduate Student, Graduate School of Environmental and Information Studies, Tokyo City University, 3-3-1 Ushikubo-nishi, Tsuzuki-ku, Yokohama 224-8551, Japan)

  • Ryuzo Furukawa

    (Graduate School of Environmental and Information Studies, Tokyo City University, 3-3-1 Ushikubo-nishi, Tsuzuki-ku, Yokohama 224-8551, Japan)

Abstract

In recent times, clothing upcycling has emerged as a sustainable solution to tackling textile waste. Despite its popularity, there remains a limited understanding of the factors driving individuals’ upcycling behavior. This study delves into the determinants of clothing upcycling behavior within the Japanese population. Administered via an online survey involving 433 participants in Japan, this research utilized structural equation modeling to assess a theoretical model that integrates personal norms, attitudes, social norms, perceived behavioral control, and intention within the theory of planned behavior. The outcomes reveal that both personal norms and perceived behavioral control exert a substantial influence on individuals’ intentions to participate in upcycling activities. Interestingly, the impact of attitude on upcycling intentions is moderate, while subjective norms surprisingly showed no significant influence. These findings contribute to the pro-environmental behavior literature and can guide the development of focused interventions that promote sustainable fashion consumption through upcycling.

Suggested Citation

  • Sovanna Ly & Ryuzo Furukawa, 2024. "Factors That Influence Clothing Upcycling Behavior in Japan: Extending the Theory of Planned Behavior," Sustainability, MDPI, vol. 16(14), pages 1-17, July.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:14:p:6116-:d:1437285
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    References listed on IDEAS

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    1. Kirchherr, Julian & Reike, Denise & Hekkert, Marko, 2017. "Conceptualizing the circular economy: An analysis of 114 definitions," Resources, Conservation & Recycling, Elsevier, vol. 127(C), pages 221-232.
    2. Abrahamse, Wokje & Steg, Linda, 2009. "How do socio-demographic and psychological factors relate to households' direct and indirect energy use and savings?," Journal of Economic Psychology, Elsevier, vol. 30(5), pages 711-720, October.
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    Cited by:

    1. Kaiyue Ma & Bohan Liu & Jie Zhang, 2024. "Factors Influencing Consumer Upcycling Behavior—A Study Based on an Integrated Model of the Theory of Planned Behavior and the Technology Acceptance Model," Sustainability, MDPI, vol. 16(21), pages 1-28, October.
    2. Fanli Jia, 2025. "Integrating Interdisciplinary Insights into Sustainability: Psychological, Cultural, and Social Perspectives," Sustainability, MDPI, vol. 17(6), pages 1-6, March.

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