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The Impact of COVID-19 on Consumer Perceptions of Local Food Market Channels

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  • Jairus Rossi

    (Community and Economic Development Initiative of Kentucky, Department of Agricultural Economics, University of Kentucky, Lexington, KY 40546, USA)

Abstract

The COVID-19 pandemic had a profound impact on food systems. Despite disrupting conventional markets—such as grocery stores—farmers that focused on short supply chains found new market opportunities. As consumers increasingly became concerned with the safety of in-person shopping, some turned to purchasing directly from farmers and markets that carried products marketed as local, organic, and/or sustainable. With these changes in mind, I ask how consumer perceptions of local food systems (LFSs) changed in the two years after COVID-19. If consumers are more aware of local markets, farmers might reorient production to focus on local supply chains and sustainable production methods. To evaluate consumer perceptions, I use survey responses from residents in five communities in the US South in 2019 and 2022. Using a treatment effects model with propensity score matching, I show that residents became more aware of most local market channels, such as specialty retail stores and Community Supported Agriculture (CSA). Some residents were also more likely to have a positive perception of markets that provide fresh vegetables to low-income residents. Finally, residents wanted more investment into markets that make fresh, local products more available, such as community-owned groceries and CSA.

Suggested Citation

  • Jairus Rossi, 2024. "The Impact of COVID-19 on Consumer Perceptions of Local Food Market Channels," Sustainability, MDPI, vol. 16(10), pages 1-18, May.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:10:p:3985-:d:1391659
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    References listed on IDEAS

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    1. Dimitris Skalkos & Zoi C. Kalyva, 2023. "Exploring the Impact of COVID-19 Pandemic on Food Choice Motives: A Systematic Review," Sustainability, MDPI, vol. 15(2), pages 1-16, January.
    2. Brenna Ellison & Brandon McFadden & Bradley J. Rickard & Norbert L. W. Wilson, 2021. "Examining Food Purchase Behavior and Food Values During the COVID‐19 Pandemic," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 43(1), pages 58-72, March.
    3. Brian E. Roe & Kathryn Bender & Danyi Qi, 2021. "The Impact of COVID‐19 on Consumer Food Waste," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 43(1), pages 401-411, March.
    4. Dawn Thilmany & Elizabeth Canales & Sarah A. Low & Kathryn Boys, 2021. "Local Food Supply Chain Dynamics and Resilience during COVID‐19," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 43(1), pages 86-104, March.
    5. Amier Haidar & Christine Markham & Allison Marshall & Ru-Jye Chuang & Meredith Spence & Jennifer Boone & Mike Pomeroy & Rich Dachman & Jaimie N. Davis & Shreela V. Sharma, 2021. "Innovative Partnerships to Address Food Insecurity during the COVID-19 Pandemic: The Brighter Bites Produce Voucher Program," IJERPH, MDPI, vol. 18(17), pages 1-10, August.
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