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Ignored Opinions: Villager-Satisfaction-Based Evaluation Method of Tourism Village Development—A Case Study of Two Villages in China

Author

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  • Naifei Liu

    (School of Architecture, Tsinghua University, Beijing 100084, China)

  • Kaijian Yue

    (School of Architecture, Tsinghua University, Beijing 100084, China)

  • Xiaoyue Zhang

    (School of Architecture, Tsinghua University, Beijing 100084, China)

Abstract

The neglect of endogenous strength is one of the reasons for the lack of sustainability in mountainous rural development and tourism development in China at present. How to incorporate the opinions of villagers in the tourism development process led by the government and other external entities is the main focus of this article. Based on the fieldwork of two typical mountainous villages and a previous rural development evaluation method, this article proposes the villager-satisfaction-based evaluation method for tourism village development, covering rural settlement construction, village esthetics, and economic and social development. “Villager satisfaction” is a crucial indicator obtained by objectifying the subjective opinions of villagers. Finally, the evaluation method was applied in the form of a questionnaire in two villages. The experimental results are correlated with the tourism development patterns of the two villages, verifying the feasibility and effectiveness of the evaluation method. It is expected that this evaluation method will become an effective communication medium between non-professional villagers and the professional tourism development process, thereby promoting the sustainable development of rural areas in the future.

Suggested Citation

  • Naifei Liu & Kaijian Yue & Xiaoyue Zhang, 2023. "Ignored Opinions: Villager-Satisfaction-Based Evaluation Method of Tourism Village Development—A Case Study of Two Villages in China," Sustainability, MDPI, vol. 15(22), pages 1-19, November.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:22:p:15726-:d:1276022
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    References listed on IDEAS

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    1. Alice Wanner & Ulrike Pröbstl-Haider, 2019. "Barriers to Stakeholder Involvement in Sustainable Rural Tourism Development—Experiences from Southeast Europe," Sustainability, MDPI, vol. 11(12), pages 1-16, June.
    2. Knight, David W. & Cottrell, Stuart P., 2016. "Evaluating tourism-linked empowerment in Cuzco, Peru," Annals of Tourism Research, Elsevier, vol. 56(C), pages 32-47.
    3. Gao, Jing & Wu, Bihu, 2017. "Revitalizing traditional villages through rural tourism: A case study of Yuanjia Village, Shaanxi Province, China," Tourism Management, Elsevier, vol. 63(C), pages 223-233.
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    Cited by:

    1. Xiaoli Zheng & Siti Sarah Binti Herman & Sarah Abdulkareem Salih & Sumarni Binti Ismail, 2024. "Sustainable Characteristics of Traditional Villages: A Systematic Literature Review Based on the Four-Pillar Theory of Sustainable Development," Sustainability, MDPI, vol. 16(23), pages 1-30, November.
    2. Yanan Li & Muhammad Azzam Ismail & Asrul Aminuddin & Rui Wang & Kaiyun Jiang & Haowei Yu, 2025. "The Lost View: Villager-Centered Scale Development and Validation Due to Rural Tourism for Traditional Villages in China," Sustainability, MDPI, vol. 17(6), pages 1-20, March.
    3. Yanjun Wang & Yanjun Chen & Wang Zhang & I-Chen Chao & Hang Li, 2024. "The Impact of Rural Tourism on Rural Culture Evidence from China," Agriculture, MDPI, vol. 14(12), pages 1-19, November.
    4. Wei Wang & Manman Cheng & Bin Zhang, 2025. "Ecological Enhancement Through Smart Green Village Development: Strategic Options, Key Influencing Factors, and Simulation Evidence from Hunan Province, China," Sustainability, MDPI, vol. 17(13), pages 1-29, July.

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