IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v15y2022i1p254-d1013270.html
   My bibliography  Save this article

Investigating Consumer Values of Secondhand Fashion Consumption in the Mass Market vs. Luxury Market: A Text-Mining Approach

Author

Listed:
  • H M Rakib ul Hasan

    (Department of Textiles, Apparel Design and Merchandising, Louisiana State University, Baton Rouge, LA 70803, USA)

  • Chunmin Lang

    (Department of Textiles, Apparel Design and Merchandising, Louisiana State University, Baton Rouge, LA 70803, USA)

  • Sibei Xia

    (Department of Textiles, Apparel Design and Merchandising, Louisiana State University, Baton Rouge, LA 70803, USA)

Abstract

The purpose of this research is to investigate consumer values of secondhand fashion (SHF) consumption from online platforms in both the mass market and luxury market. The luxury SHF business is closely related to the business of SHF mass market. A cross-market value analysis would provide better insights to understand consumers’ motivations to purchase secondhand fashion products. Three mass-market SHF companies and three luxury SHF companies were selected as sample companies based on their revenues in the U.S. market. Consumers’ comments and reviews from a third-party business review site, trustpilot.com, were collected using the web-scraping technique. Recurrent Neural Network (RNN) analysis, as part of a machine learning algorithm, was applied to detect the most co-occurring word combinations and underlying values discussed in the reviews. The findings identified major consumer-perceived ‘source of values’, i.e., ‘possession/ownership transfer’, and ‘interaction between consumer to business platform’, which might negatively impact the performance of the business of SHF mass market compared to the luxury SHF business. The ’possession/ownership transfer’ source-related values are the most ignored value in the SHF mass market. By adopting the product-oriented value strategy practiced in the luxury market, SHF mass market might improve the consumer perception of product-related value areas.

Suggested Citation

  • H M Rakib ul Hasan & Chunmin Lang & Sibei Xia, 2022. "Investigating Consumer Values of Secondhand Fashion Consumption in the Mass Market vs. Luxury Market: A Text-Mining Approach," Sustainability, MDPI, vol. 15(1), pages 1-18, December.
    • Handle: RePEc:gam:jsusta:v:15:y:2022:i:1:p:254-:d:1013270
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/15/1/254/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/15/1/254/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ferraro, Carla & Sands, Sean & Brace-Govan, Jan, 2016. "The role of fashionability in second-hand shopping motivations," Journal of Retailing and Consumer Services, Elsevier, vol. 32(C), pages 262-268.
    2. Guiot, Denis & Roux, Dominique, 2010. "A Second-hand Shoppers’ Motivation Scale: Antecedents, Consequences, and Implications for Retailers," Journal of Retailing, Elsevier, vol. 86(4), pages 355-371.
    3. Dominique Roux & Denis Guiot, 2008. "Measuring Second-Hand Shopping Motives, Antecedents and Consequences," Post-Print hal-02022216, HAL.
    4. Kessous, Aurélie & Valette-Florence, Pierre, 2019. "“From Prada to Nada”: Consumers and their luxury products: A contrast between second-hand and first-hand luxury products," Journal of Business Research, Elsevier, vol. 102(C), pages 313-327.
    5. Turunen, Linda Lisa Maria & Cervellon, Marie-Cecile & Carey, Lindsey Drylie, 2020. "Selling second-hand luxury: Empowerment and enactment of social roles," Journal of Business Research, Elsevier, vol. 116(C), pages 474-481.
    6. repec:dau:papers:123456789/7634 is not listed on IDEAS
    7. Aurélie Kessous & Pierre Valette-Florence, 2019. "“From Prada to Nada”: Consumers and their luxury products: A contrast between second-hand and first-hand luxury products," Post-Print hal-02492707, HAL.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Xingqiu Lou & Ting Chi & Justin Janke & Gianna Desch, 2022. "How Do Perceived Value and Risk Affect Purchase Intention toward Second-Hand Luxury Goods? An Empirical Study of U.S. Consumers," Sustainability, MDPI, vol. 14(18), pages 1-16, September.
    2. Kelcie Slaton & Sanjukta Pookulangara, 2022. "The Secondary Luxury Consumer: An Investigation into Online Consumption," Sustainability, MDPI, vol. 14(21), pages 1-17, October.
    3. Katharina Stolz, 2022. "Why Do(n’t) We Buy Second-Hand Luxury Products?," Sustainability, MDPI, vol. 14(14), pages 1-24, July.
    4. Yanwen Ruan & Yingjiao Xu & Hanna Lee, 2022. "Consumer Motivations for Luxury Fashion Rental: A Second-Order Factor Analysis Approach," Sustainability, MDPI, vol. 14(12), pages 1-16, June.
    5. Sharma, Amalesh & Soni, Mauli & Borah, Sourav Bikash & Haque, Tanjum, 2022. "From silos to synergies: A systematic review of luxury in marketing research," Journal of Business Research, Elsevier, vol. 139(C), pages 893-907.
    6. Turunen, Linda Lisa Maria & Cervellon, Marie-Cecile & Carey, Lindsey Drylie, 2020. "Selling second-hand luxury: Empowerment and enactment of social roles," Journal of Business Research, Elsevier, vol. 116(C), pages 474-481.
    7. Padmavathy, Chandrasekaran & Swapana, Murali & Paul, Justin, 2019. "Online second-hand shopping motivation – Conceptualization, scale development, and validation," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 19-32.
    8. Michel, Géraldine & Stathopoulou, Anastasia & Valette-Florence, Pierre, 2022. "Luxury is still alive and well: A spotlight on its multifaceted components," Journal of Business Research, Elsevier, vol. 153(C), pages 276-284.
    9. Barbara Borusiak & Andrzej Szymkowiak & Elena Horska & Natalia Raszka & Elżbieta Żelichowska, 2020. "Towards Building Sustainable Consumption: A Study of Second-Hand Buying Intentions," Sustainability, MDPI, vol. 12(3), pages 1-15, January.
    10. Jain, Geetika & Kamble, Sachin S. & Ndubisi, Nelson Oly & Shrivastava, Archana & Belhadi, Amine & Venkatesh, Mani, 2022. "Antecedents of Blockchain-Enabled E-commerce Platforms (BEEP) adoption by customers – A study of second-hand small and medium apparel retailers," Journal of Business Research, Elsevier, vol. 149(C), pages 576-588.
    11. Srivastava, Abhinav & Mukherjee, Srabanti & Jebarajakirthy, Charles, 2020. "Aspirational consumption at the bottom of pyramid: A review of literature and future research directions," Journal of Business Research, Elsevier, vol. 110(C), pages 246-259.
    12. Mukherjee, Srabanti & Datta, Biplab & Paul, Justin, 2020. "The phenomenon of purchasing second-hand products by the BOP consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
    13. Adıgüzel, Feray & Donato, Carmela, 2021. "Proud to be sustainable: Upcycled versus recycled luxury products," Journal of Business Research, Elsevier, vol. 130(C), pages 137-146.
    14. Maria Rodrigues & João F. Proença & Rita Macedo, 2023. "Determinants of the Purchase of Secondhand Products: An Approach by the Theory of Planned Behaviour," Sustainability, MDPI, vol. 15(14), pages 1-18, July.
    15. Anwar Sadat Shimul, 2022. "Brand attachment: a review and future research," Journal of Brand Management, Palgrave Macmillan, vol. 29(4), pages 400-419, July.
    16. Mauro Capestro & Greta Chiavegato, 2023. "Il consumo dei beni di lusso nel contesto della sharing economy: un caso di studio italiano," ECONOMIA E SOCIET? REGIONALE, FrancoAngeli Editore, vol. 2023(1), pages 53-70.
    17. Tan, Teck Ming & Makkonen, Hannu & Kaur, Puneet & Salo, Jari, 2022. "How do ethical consumers utilize sharing economy platforms as part of their sustainable resale behavior? The role of consumers’ green consumption values," Technological Forecasting and Social Change, Elsevier, vol. 176(C).
    18. Ebo Botchway & Jan Verpooten & Ine van der Beken & Justina Baršytė & Siegfried Dewitte, 2023. "The Endowment Effect in the Circular Economy: Do Broken Products Face Less of a Trading Barrier Than Intact or Repaired Ones?," Sustainability, MDPI, vol. 15(15), pages 1-19, August.
    19. Fernanda Muniz & Francisco Guzmán, 2021. "Overcoming the conflicting values of luxury branding and CSR by leveraging celebrity endorsements to build brand equity," Journal of Brand Management, Palgrave Macmillan, vol. 28(3), pages 347-358, May.
    20. Young Joon Park & Jaewoo Joo & Charin Polpanumas & Yeujun Yoon, 2021. "“Worse Than What I Read?” The External Effect of Review Ratings on the Online Review Generation Process: An Empirical Analysis of Multiple Product Categories Using Amazon.com Review Data," Sustainability, MDPI, vol. 13(19), pages 1-22, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:15:y:2022:i:1:p:254-:d:1013270. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.