IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v14y2022i15p9256-d874407.html
   My bibliography  Save this article

Creating Sustainable Development of the Destination with Tea Public Version Packaging Design by Obtaining Relational Space Concept

Author

Listed:
  • Wan-Ting Li

    (Graduate School of Design, National Yunlin University of Science & Technology, Yunlin 64002, Taiwan)

  • Yueh-Hsiu Cheng

    (Grad School & Department of Creative Design, National Yunlin University of Science & Technology, Yunlin 64002, Taiwan)

Abstract

Packaging is crucial for presenting the image of tea tourism destinations. The public version of tea packaging with images of tea sightseeing spots was pervasive, and builds the impression to tourists that they have visited a certain destination. However, with the rise of independent brand thinking and sensory stimulation consumption, the form of tea packaging in the public version has changed to be based on tourists’ purchasing preferences, leading to the diversity of the packaging style and pattern, and the public version of tea packaging gradually loses the function of promoting brand images. Based on the rooted land of oriental tea culture, this research has the following aims: (1) to construct the concept of “Relational Space for Sustainable Public Version of Tea Packaging and its Concept” through a literature review and field investigation; (2) to give contributions to the improvement of the visual aspect of the existing public packaging of tea; (3) to integrate the image of the destination and the private brand image of tea farmers with the public version of tea packaging to enhance the perception and attraction of tourists to the brand image of tea tourism destinations; (4) to design, operate, and test the concept discussed in this study by utilizing experimental design and questionnaire survey and propose application guidelines for this concept design. The results of the study are as follows: (1) The destination images and geographical symbols of the existing public packaging of tea are beneficial to the promotion of the destination image; however, the visual elements that make up these packages are not conducive to the cultural richness of the destination because of their single relational context, which leads to the solidification of the destination image. (2) The design application guidelines proposed in this study present the concept of destination branding and private branding as a complement to each other by adjusting the packaging layout to create a mutually beneficial partnership visually embodied in the public tea packaging design. Packaging accessories are central to the partnership between the destination and the local industry, and the public tea packaging design created by this concept creates a richness and specificity of the destination’s brand image. In this way, the destination’s industry and brand image will develop in a diverse and multifaceted way to achieve the sustainability of the destination’s industry.

Suggested Citation

  • Wan-Ting Li & Yueh-Hsiu Cheng, 2022. "Creating Sustainable Development of the Destination with Tea Public Version Packaging Design by Obtaining Relational Space Concept," Sustainability, MDPI, vol. 14(15), pages 1-23, July.
  • Handle: RePEc:gam:jsusta:v:14:y:2022:i:15:p:9256-:d:874407
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/14/15/9256/pdf
    Download Restriction: no

    File URL: https://www.mdpi.com/2071-1050/14/15/9256/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Tzu-Fei Hsiung & Yueh-Hsiu Cheng & Zi-Xun Han, 2021. "Sustainable Partnership: Operational Condition Analysis for Brand Value Co-Creation," Sustainability, MDPI, vol. 13(12), pages 1-23, June.
    2. Hüseyin Pamukçu & Ömer Saraç & Sercan Aytuğar & Mustafa Sandıkçı, 2021. "The Effects of Local Food and Local Products with Geographical Indication on the Development of Tourism Gastronomy," Sustainability, MDPI, vol. 13(12), pages 1-13, June.
    3. Jesús García-Arca & A. Trinidad González-Portela Garrido & J. Carlos Prado-Prado, 2017. "“Sustainable Packaging Logistics”. The link between Sustainability and Competitiveness in Supply Chains," Sustainability, MDPI, vol. 9(7), pages 1-17, June.
    4. Jesús García-Arca & José A. Comesaña-Benavides & A. Trinidad González-Portela Garrido & J. Carlos Prado-Prado, 2020. "Rethinking the Box for Sustainable Logistics," Sustainability, MDPI, vol. 12(5), pages 1-22, March.
    5. Sunhee Choi & Sangno Lee & Wesley Friske, 2018. "The Effects of Featured Advertising and Package Labeling on Sustainability of Cause-Related Marketing (CRM) Products," Sustainability, MDPI, vol. 10(9), pages 1-12, August.
    6. Tian Zeng & Fabien Durif, 2019. "The Influence of Consumers’ Perceived Risks towards Eco-Design Packaging upon the Purchasing Decision Process: An Exploratory Study," Sustainability, MDPI, vol. 11(21), pages 1-29, November.
    7. Rui-Liang Wang & Tzu-Fan Hsu & Chen-Zhong Hu, 2021. "A Bibliometric Study of Research Topics and Sustainability of Packaging in the Greater China Region," Sustainability, MDPI, vol. 13(10), pages 1-19, May.
    8. Abdul Khalil, H.P.S. & Davoudpour, Y. & Saurabh, Chaturbhuj K. & Hossain, Md. S. & Adnan, A. S & Dungani, R. & Paridah, M.T. & Islam Sarker, Md. Z. & Fazita, M.R Nurul & Syakir, M.I & Haafiz, M.K.M., 2016. "A review on nanocellulosic fibres as new material for sustainable packaging: Process and applications," Renewable and Sustainable Energy Reviews, Elsevier, vol. 64(C), pages 823-836.
    9. Dauvergne, Peter, 2013. "Eco-Business: A Big-Brand Takeover of Sustainability," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262018760, April.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Raquel Camprubí & Ariadna Gassiot-Melian, 2023. "Advances in Tourism Image and Branding," Sustainability, MDPI, vol. 15(4), pages 1-3, February.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Panagiotis Trivellas & Georgios Malindretos & Panagiotis Reklitis, 2020. "Implications of Green Logistics Management on Sustainable Business and Supply Chain Performance: Evidence from a Survey in the Greek Agri-Food Sector," Sustainability, MDPI, vol. 12(24), pages 1-29, December.
    2. Chunyan Li & Jianmei Gao & Lanqing Ge & Weina Hu & Qi Ban, 2023. "Do Geographical Indication Products Promote the Growth of the Agricultural Economy? An Empirical Study Based on Meta-Analysis," Sustainability, MDPI, vol. 15(19), pages 1-21, October.
    3. Gonzalo Wandosell & María C. Parra-Meroño & Alfredo Alcayde & Raúl Baños, 2021. "Green Packaging from Consumer and Business Perspectives," Sustainability, MDPI, vol. 13(3), pages 1-19, January.
    4. Yi He & Qianqian Xu & Da Zhao, 2020. "Impacts of the BOPS Option on Sustainable Retailing," Sustainability, MDPI, vol. 12(20), pages 1-16, October.
    5. Caleb Gallemore & Kristjan Jespersen, 2019. "Offsetting, Insetting, or Both? Current Trends in Sustainable Palm Oil Certification," Sustainability, MDPI, vol. 11(19), pages 1-15, September.
    6. Xinyang Xu & Yang Yang, 2022. "Analysis of the Dilemma of Promoting Circular Logistics Packaging in China: A Stochastic Evolutionary Game-Based Approach," IJERPH, MDPI, vol. 19(12), pages 1-22, June.
    7. Mariana Borcoman & Daniela Sorea, 2023. "Ethnic Soups from Rupea Area (Romania) as Resources for Sustainable Local Development," Sustainability, MDPI, vol. 15(2), pages 1-21, January.
    8. van der Ven, Hamish & Sun, Yixian & Cashore, Benjamin, 2021. "Sustainable commodity governance and the global south," Ecological Economics, Elsevier, vol. 186(C).
    9. Geoffrey Jones & Christina Lubinski, 2014. "Making 'Green Giants': Environment sustainability in the German chemical industry, 1950s-1980s," Business History, Taylor & Francis Journals, vol. 56(4), pages 623-649, June.
    10. Sara D. Elder & Jane Lister & Peter Dauvergne, 2014. "Big retail and sustainable coffee: A new development studies research agenda," Progress in Development Studies, , vol. 14(1), pages 77-90, January.
    11. repec:sae:envval:v:25:y:2016:i:5:p:527-551 is not listed on IDEAS
    12. Lindokule Mbokane & Lee-Ann Modley, 2024. "Green Consumerism in Young Adults: Attitudes and Awareness in University Students in Johannesburg, South Africa," Sustainability, MDPI, vol. 16(5), pages 1-23, February.
    13. Kate J. Neville, 2020. "Shadows of Divestment: The Complications of Diverting Fossil Fuel Finance," Global Environmental Politics, MIT Press, vol. 20(2), pages 3-11, May.
    14. García-Arca, Jesús & Prado-Prado, J. Carlos & González-Portela Garrido, A. Trinidad, 2020. "On-shelf availability and logistics rationalization. A participative methodology for supply chain improvement," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    15. Tianwei Geng & Hai Chen & Di Liu & Qinqin Shi & Hang Zhang, 2021. "Research on Mediating Mechanisms and the Impact on Food Provision Services in Poor Areas from the Perspective of Stakeholders," IJERPH, MDPI, vol. 18(19), pages 1-18, October.
    16. Ijaz Hussain & Shaohong Mu & Muhammad Mohiuddin & Rizwan Qaiser Danish & Shrafat Ali Sair, 2020. "Effects of Sustainable Brand Equity and Marketing Innovation on Market Performance in Hospitality Industry: Mediating Effects of Sustainable Competitive Advantage," Sustainability, MDPI, vol. 12(7), pages 1-19, April.
    17. Bloomfield, Michael J., 2020. "South-South trade and sustainable development: The case of Ceylon tea," Ecological Economics, Elsevier, vol. 167(C).
    18. Nika Hein, 2022. "Factors Influencing the Purchase Intention for Recycled Products: Integrating Perceived Risk into Value-Belief-Norm Theory," Sustainability, MDPI, vol. 14(7), pages 1-15, March.
    19. Dongho Yoo & Jung-Ae Kim & Sun-Jae Doh, 2018. "The Dual Processing of Donation Size in Cause-Related Marketing (CRM): The Moderating Roles of Construal Level and Emoticons," Sustainability, MDPI, vol. 10(11), pages 1-21, November.
    20. Sara D. Elder, 2019. "The impact of supermarket supply chain governance on smallholder farmer cooperatives: the case of Walmart in Nicaragua," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 36(2), pages 213-224, June.
    21. Seyed Rahman Djafari Petroudy & Bruno Chabot & Eric Loranger & Maryam Naebe & Jamileh Shojaeiarani & Samira Gharehkhani & Behzad Ahvazi & Jinguang Hu & Sabu Thomas, 2021. "Recent Advances in Cellulose Nanofibers Preparation through Energy-Efficient Approaches: A Review," Energies, MDPI, vol. 14(20), pages 1-31, October.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:14:y:2022:i:15:p:9256-:d:874407. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.