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Is the Timber Construction Sector Prepared for E-Commerce via Instagram ® ? A Perspective from Brazil

Author

Listed:
  • Victor De Araujo

    (Science and Engineering Institute, São Paulo State University, Itapeva 18409-010, Brazil)

  • Jozef Švajlenka

    (Faculty of Civil Engineering, Technical University of Košice, 042 00 Košice, Slovakia)

  • Juliano Vasconcelos

    (Faculty of Agricultural Sciences, São Paulo State University, Botucatu 18610-034, Brazil)

  • Herisson Santos

    (Campus of Ariquemes, Federal Institute of Education, Science & Technology of Rondônia, Ariquemes 76870-000, Brazil)

  • Sheyla Serra

    (Exact Sciences and Technology Center, Federal University of São Carlos, São Carlos 13565-905, Brazil)

  • Fernando Almeida Filho

    (Exact Sciences and Technology Center, Federal University of São Carlos, São Carlos 13565-905, Brazil)

  • José Paliari

    (Exact Sciences and Technology Center, Federal University of São Carlos, São Carlos 13565-905, Brazil)

  • Francisco Rocco Lahr

    (School of Engineering of São Carlos, University of São Paulo, São Carlos 13566-590, Brazil)

  • André Christoforo

    (Exact Sciences and Technology Center, Federal University of São Carlos, São Carlos 13565-905, Brazil)

Abstract

Timber construction is a contemporary solution where sales are performed through in-store trade. Timber house e-commerce may stimulate global markets, and in times of intense remote routines, it is useful to improve the performance of the wood and construction sectors. Timber housing producers and dealers are the research object under analysis to study the electronic market of this Brazilian sector on Instagram ® . With just over four hundred companies, nearly 80% of this sector already utilizes this virtual social network. We validated the outcomes through a significant sampling of all 315 companies with corporate profiles to identify their competences, goals, and failures. The profiles prioritize the elucidation of products and basic features, not yet being ready for the virtual sales of timber houses. The study makes it clear that our results typify a sector marked by a developing electronic market. Inserting a description of product prices and detailed specifications may change this status. From failures and competences, a classification for social profiles was proposed to measure the progress and virtual participation of each individual.

Suggested Citation

  • Victor De Araujo & Jozef Švajlenka & Juliano Vasconcelos & Herisson Santos & Sheyla Serra & Fernando Almeida Filho & José Paliari & Francisco Rocco Lahr & André Christoforo, 2022. "Is the Timber Construction Sector Prepared for E-Commerce via Instagram ® ? A Perspective from Brazil," Sustainability, MDPI, vol. 14(14), pages 1-15, July.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:14:p:8683-:d:863775
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    References listed on IDEAS

    as
    1. Toivonen, Ritva & Lilja, Anna & Vihemäki, Heini & Toppinen, Anne, 2021. "Future export markets of industrial wood construction – A qualitative backcasting study," Forest Policy and Economics, Elsevier, vol. 128(C).
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