IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v13y2021i4p2416-d504658.html

Study on the Influence of Cultural Contact and Tourism Memory on the Intention to Revisit: A Case Study of Cultural and Creative Districts

Author

Listed:
  • Sizhen Lai

    (School of Urban and Regional Science, East China Normal University, Shanghai 200062, China)

  • Shuning Zhang

    (College of Tourism, Huaqiao University, Quanzhou 362021, China)

  • Ling Zhang

    (School of Mathematics and Information Engineering, Longyan University, Longyan 364012, China)

  • Hsien-Wei Tseng

    (School of Mathematics and Information Engineering, Longyan University, Longyan 364012, China)

  • Yan-Chyuan Shiau

    (College of Architecture & Design, Chung Hua University, Hsinchu 30012, Taiwan)

Abstract

Cultural and creative tourism is emerging in tourism industry with the potential to be sustainable as an important carrier of traditional culture. This study adopts stimulus–response theory in a cultural integration perspective to investigate how tourists’ cultural memories, cultural contact, and attitude to culture affect their revisit intention. With the questionnaire survey responses from 651 tourists and structural equation modeling method, it was found that tourists’ cultural contact affected their revisit intentions directly and indirectly through cultural memory. Attitude to culture played critical moderating roles in the effects of tourists’ cultural contact on their cultural memory and revisit intention, but it had no significant impact on the relationship between tourists’ cultural memory and their revisit intention. This study indicates that cultural memory dominates tourists’ behavioral decisions, while attitude to culture highlights different effects at different influence paths. The findings provide marketers and managers with strategies for the sustainable development of cultural and creative districts.

Suggested Citation

  • Sizhen Lai & Shuning Zhang & Ling Zhang & Hsien-Wei Tseng & Yan-Chyuan Shiau, 2021. "Study on the Influence of Cultural Contact and Tourism Memory on the Intention to Revisit: A Case Study of Cultural and Creative Districts," Sustainability, MDPI, vol. 13(4), pages 1-17, February.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:4:p:2416-:d:504658
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/13/4/2416/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/13/4/2416/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Chen-Kuo Pai & Yumeng Liu & Sangguk Kang & Anna Dai, 2020. "The Role of Perceived Smart Tourism Technology Experience for Tourist Satisfaction, Happiness and Revisit Intention," Sustainability, MDPI, vol. 12(16), pages 1-14, August.
    2. Mei-lan Jin & Youngjoon Choi & Choong-Ki Lee & Muhammad Shakil Ahmad, 2020. "Effects of Place Attachment and Image on Revisit Intention in an Ecotourism Destination: Using an Extended Model of Goal-Directed Behavior," Sustainability, MDPI, vol. 12(18), pages 1-16, September.
    3. Gnoth, Jürgen & Zins, Andreas H., 2013. "Developing a tourism cultural contact scale," Journal of Business Research, Elsevier, vol. 66(6), pages 738-744.
    4. Weiling Cheng & Hsientang Tsai & Hsiuhui Chuang & Paohui Lin & Tzuya Ho, 2020. "How Can Emerging Event Sustainably Develop in the Tourism Industry? From the Perspective of the S-O-R Model on a Two-Year Empirical Study," Sustainability, MDPI, vol. 12(23), pages 1-18, December.
    5. Barnes, Stuart J. & Mattsson, Jan & Sørensen, Flemming, 2016. "Remembered experiences and revisit intentions: A longitudinal study of safari park visitors," Tourism Management, Elsevier, vol. 57(C), pages 286-294.
    6. Xiaoshan He & Jian Ming Luo, 2020. "Relationship among Travel Motivation, Satisfaction and Revisit Intention of Skiers: A Case Study on the Tourists of Urumqi Silk Road Ski Resort," Administrative Sciences, MDPI, vol. 10(3), pages 1-13, August.
    7. Zhou, Qilou (Bill) & Zhang, Jie & Edelheim, Johan R., 2013. "Rethinking traditional Chinese culture: A consumer-based model regarding the authenticity of Chinese calligraphic landscape," Tourism Management, Elsevier, vol. 36(C), pages 99-112.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ammarn Sodawan & Robert Li-Wei Hsu, 2022. "Halal-Friendly Attributes and Muslims’ Visit Intention: Exploring the Roles of Perceived Value and Destination Trust," Sustainability, MDPI, vol. 14(19), pages 1-23, September.
    2. Asad Ur Rehman & Muhammad Shoaib & Mohsin Javed & Zuhair Abbas & Ayesha Nawal & Roman Zámečník, 2022. "Understanding Revisit Intention towards Religious Attraction of Kartarpur Temple: Moderation Analysis of Religiosity," Sustainability, MDPI, vol. 14(14), pages 1-19, July.
    3. José Ramón-Cardona & David Daniel Peña-Miranda & María Dolores Sánchez-Fernández, 2021. "Critical Analysis of a World Heritage Site in Terms of Conservation and Tourism Promotion: The Case of “Ibiza, Biodiversity and Culture” (Ibiza, Spain)," Sustainability, MDPI, vol. 13(23), pages 1-23, November.
    4. Jennifer García Carrizo, 2023. "Cultural and creative quarters: An analysis of their problems from a communication approach," Local Economy, London South Bank University, vol. 38(7), pages 672-696, November.
    5. Yang Yang & Nur Farhana Azmi & Hazwan Ariff Hakimi & Liyue Pan, 2025. "Unpacking the Dynamics of Heritage-Led Regeneration: A Structural Equation Modeling Approach for Traditional Villages of Hebei, China," Land, MDPI, vol. 14(9), pages 1-25, September.
    6. Jiae Han, 2021. "Representational and Authentic: Sustainable Heritage Message through Architectural Experience in the Case of Bernard Tschumi’s Acropolis Museum, Athens," Sustainability, MDPI, vol. 13(20), pages 1-15, October.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Asad Ur Rehman & Muhammad Shoaib & Mohsin Javed & Zuhair Abbas & Ayesha Nawal & Roman Zámečník, 2022. "Understanding Revisit Intention towards Religious Attraction of Kartarpur Temple: Moderation Analysis of Religiosity," Sustainability, MDPI, vol. 14(14), pages 1-19, July.
    2. Shan Wang & Ivan Ka-Wai Lai & Jose Weng-Chou Wong, 2022. "An Exploratory Study of Pandemic-Restricted Travel—A New Form of Travel Pattern on the during- and Post-COVID-19 Era," IJERPH, MDPI, vol. 19(7), pages 1-16, March.
    3. Xiaowei Jiang & Jian Ran & Jiahui Guo & Jingjing Luo & Ziyan Tang, 2025. "Does Sense of Tourism Ritual Promote Tourists’ Protection Behavior of Destination Folk Culture?," SAGE Open, , vol. 15(3), pages 21582440251, August.
    4. Junjie Gao & Younghwan Pan, 2022. "Evaluating Influencing Factors of Tourists’ Experiences with Smart Tour Guide System: A Mixed Method Research," Sustainability, MDPI, vol. 14(23), pages 1-19, December.
    5. Lucília Cardoso & Carla Fraga, 2024. "Shaping the Future of Destinations: New Clues to Smart Tourism Research from a Neuroscience Methods Approach," Administrative Sciences, MDPI, vol. 14(6), pages 1-21, May.
    6. Rickly, Jillian M., 2022. "A review of authenticity research in tourism: Launching the Annals of Tourism Research Curated Collection on authenticity," Annals of Tourism Research, Elsevier, vol. 92(C).
    7. Lisa Dang & Jan Weiss, 2021. "Evidence on the Relationship between Place Attachment and Behavioral Intentions between 2010 and 2021: A Systematic Literature Review," Sustainability, MDPI, vol. 13(23), pages 1-19, November.
    8. Reema Nofal & Pelin Bayram & Okechukwu Lawrence Emeagwali & Lu’ay Al-Mu’ani, 2022. "The Effect of eWOM Source on Purchase Intention: The Moderation Role of Weak-Tie eWOM," Sustainability, MDPI, vol. 14(16), pages 1-20, August.
    9. Hung Wan Kot & Ming-Hsiang Chen & Ching-Hui (Joan) Su & Yu-Xia Lin, 2024. "Tang poetry and tourism: Cultural effects after 1000 years," Tourism Economics, , vol. 30(1), pages 152-173, February.
    10. Zurina Ismail & Muhammad Amiruddin Shah Ahmad Nizam & Nabilah Nasir, 2025. "Tourism Revival: Destination Image and Perceived Value as key Drivers of Tourist Intentions," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(9), pages 7846-7854, September.
    11. Huang, Zhuowei (Joy) & Cai, Liping A., 2015. "Modeling consumer-based brand equity for multinational hotel brands – When hosts become guests," Tourism Management, Elsevier, vol. 46(C), pages 431-443.
    12. Kerstin Bremser & María del Mar Alonso-Almeida, 2017. "Sharing Economy and Tourism: Lights and Shadows," MIC 2017: Managing the Global Economy; Proceedings of the Joint International Conference, Monastier di Treviso, Italy, 24–27 May 2017,, University of Primorska Press.
    13. Makhabbat Ramazanova & Bartolomé Deyà Tortella & Anuarbek Kakabayev & Ana Maria Caldeira & Maria João Carneiro, 2023. "Do Sustainability Perceptions Affect Lake Destination Loyalty?," Sustainability, MDPI, vol. 15(18), pages 1-21, September.
    14. Yun Huang & Yixuan Wang & Jierong Chen, 2025. "The Impacts of Social Media, Gaming and Non-gaming Memorable Tourism Experiences on Temporal Destination Revisit Intention," SAGE Open, , vol. 15(4), pages 21582440251, December.
    15. Kai Zhang & Xuejiao Chen, 2022. "Research on the Influencing Mechanism via Which Security Perception of Personal Information Affects Tourist Happiness: A Moderated Mediation Model," Sustainability, MDPI, vol. 14(22), pages 1-23, November.
    16. Shuvam Chatterjee & Pawel Bryla, 2023. "Mapping consumers’ semi-conscious decisions with the use of ZMET in a retail market setup," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 50(2), pages 221-232, June.
    17. Donglin Han & Huiying (Cynthia) Hou & Hao Wu & Joseph H. K. Lai, 2021. "Modelling Tourists’ Acceptance of Hotel Experience-Enhancement Smart Technologies," Sustainability, MDPI, vol. 13(8), pages 1-19, April.
    18. Zhou, Qilou (Bill) & Zhang, Jie & Zhang, Honglei & Ma, Jinhai, 2015. "A structural model of host authenticity," Annals of Tourism Research, Elsevier, vol. 55(C), pages 28-45.
    19. Matheson, Catherine M. & Rimmer, Russell & Tinsley, Ross, 2014. "Spiritual attitudes and visitor motivations at the Beltane Fire Festival, Edinburgh," Tourism Management, Elsevier, vol. 44(C), pages 16-33.
    20. Mileva Manojlović & Tatjana StanovÄ ić & Ä urÄ‘ica Perović, 2025. "Effects of Cultural Tourism Experience on Tourist Behavior: Insights From Montenegro," SAGE Open, , vol. 15(4), pages 21582440251, November.

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:13:y:2021:i:4:p:2416-:d:504658. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager The email address of this maintainer does not seem to be valid anymore. Please ask MDPI Indexing Manager to update the entry or send us the correct address (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.