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Developing a tourism cultural contact scale

Author

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  • Gnoth, Jürgen
  • Zins, Andreas H.

Abstract

The authors conceptualize ‘interest in the other’ as cultural tourism's focal issue. Using an involvement level taxonomy, this study stratifies cultural tourism and applies McKercher and DuCros (2002) cultural visitor categories to predict tourist activities. This exploratory study includes 250 tourists from 20 nationalities and focuses on visitor interest to engage with Maori culture in New Zealand. The results demonstrate qualitative trustworthiness and quantitative validity. Both Guttman (1944, 1950) scale qualities and the factor statistics indicate a successful development of a measurement instrument that bridges the emic/etic divide between cultures.

Suggested Citation

  • Gnoth, Jürgen & Zins, Andreas H., 2013. "Developing a tourism cultural contact scale," Journal of Business Research, Elsevier, vol. 66(6), pages 738-744.
    • Handle: RePEc:eee:jbrese:v:66:y:2013:i:6:p:738-744
    DOI: 10.1016/j.jbusres.2011.09.012
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    Cited by:

    1. Zhang, Shu-Ning & Li, Yong-Quan & Liu, Chih-Hsing & Ruan, Wen-Qi, 2021. "Does live performance play a critical role in building destination brand equity — A mixed-method study of “Impression Dahongpao"," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    2. Sizhen Lai & Shuning Zhang & Ling Zhang & Hsien-Wei Tseng & Yan-Chyuan Shiau, 2021. "Study on the Influence of Cultural Contact and Tourism Memory on the Intention to Revisit: A Case Study of Cultural and Creative Districts," Sustainability, MDPI, vol. 13(4), pages 1-17, February.

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