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The Effect of the Acculturation of Chinese Immigrants on Tourist Satisfaction and Quality of Life

Author

Listed:
  • Taeyoung Cho

    (Department of Hotel Tourism Management, Dongguk University, Gyeongju 38066, Korea
    The first two authors contributed equally to this work.)

  • Taesoo Cho

    (School of Exercise and Sport Science, University of Ulsan, Ulsan 44610, Korea
    The first two authors contributed equally to this work.)

  • Hao Zhang

    (Key Laboratory of Land Surface Pattern and Simulation, Institute of Geographic Sciences and Natural Resources Research, Chinese Academy of Sciences, Beijing 100101, China)

Abstract

Given the rapidly increasing number of foreign nationals migrating to Korea, this study investigates the relationship between cultural adaptation, tourist satisfaction, and quality of life among Chinese immigrants in Korea. A questionnaire survey was conducted among 344 Chinese immigrants in Korea who visited Gyeongju, where Korean World Heritage sites and modern tourist facilities coexist. A structural equation model was used to verify the hypothesis and indicated that cultural assimilation and cultural separation had a significant effect on tourist satisfaction, whereas cultural integration and cultural change did not have any statistically significant effect on tourist satisfaction. Additionally, tourist satisfaction had a significant effect on quality of life (in terms of subjective well-being and psychological well-being). The results of this study can function as a reference for improving Chinese immigrants’ cultural adaptation, tourist satisfaction, and quality of life.

Suggested Citation

  • Taeyoung Cho & Taesoo Cho & Hao Zhang, 2021. "The Effect of the Acculturation of Chinese Immigrants on Tourist Satisfaction and Quality of Life," Sustainability, MDPI, vol. 13(4), pages 1-17, February.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:4:p:1770-:d:494828
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    References listed on IDEAS

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    Cited by:

    1. Jenni Soo-Hee Lee & Jinsoo Hwang, 2022. "The Determinants of Visit Intention for Chinese Residents in the Michigan, United States: An Empirical Analysis Performed Through PLS-SEM," SAGE Open, , vol. 12(3), pages 21582440221, August.
    2. Xuejiao Chen & Kai Zhang & Yanting Huang, 2023. "Effect of Social Loneliness on Tourist Happiness: A Mediation Analysis Based on Smartphone Usage," Sustainability, MDPI, vol. 15(11), pages 1-22, May.

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