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Promoting Green Real Estate Development by Increasing Residents’ Satisfaction

Author

Listed:
  • Li Zhang

    (School of Architecture and Urban Planning, Shenzhen University, Shenzhen 518000, China)

  • Yue Fan

    (School of Architecture and Urban Planning, Shenzhen University, Shenzhen 518000, China)

  • Xiaochun Yang

    (School of Architecture and Urban Planning, Shenzhen University, Shenzhen 518000, China)

  • Jiahao Zhang

    (Department of Architecture, Faculty of Environmental Engineering, The University of Kitakyushu, Kitakyushu 808-0135, Japan)

Abstract

Green real estate is a new form of development that seeks to reduce the negative impact of real estate construction on the environment and society. It offers various forms of environmental and social utility and also bears higher construction costs. Residents’ satisfaction and willingness to pay (WTP) are therefore of great significance for the progress of green real estate. However, residents’ satisfaction with green residential areas and its correlation with WTP has been insufficiently researched. This study draws on face-to-face interviews conducted with 614 households in Qingtangwan (an exemplary green real estate project in Beijing) to extract information about residents’ satisfaction and WTP. With regard to satisfaction, it identifies five main components, specifically the operation and maintenance of residential areas, indoor and outdoor comfort, building quality, sustainable community attachment, and public facility accessibility (this last category had lower satisfaction). In terms of WTP, residents’ mean WTP was found to be CHY 204.23 per month, which is approximately USD 31.19. In addition to the bid value, the indoor and outdoor comfort, building quality, sense of community, and public facility accessibility were all found to be significantly related to residents’ WTP. Relevant policy recommendations for promoting this development mode included the establishment of public funds, the regular collection and disclosure of information about residents’ satisfaction, phased rent increases, and the enhancement of community cultural construction.

Suggested Citation

  • Li Zhang & Yue Fan & Xiaochun Yang & Jiahao Zhang, 2021. "Promoting Green Real Estate Development by Increasing Residents’ Satisfaction," Sustainability, MDPI, vol. 13(16), pages 1-13, August.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:16:p:9156-:d:615099
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    References listed on IDEAS

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    1. Nguyễn Thị Phương Thảo & Nguyễn Đoàn Bảo Uyên & Bạch Văn Lượng & Nguyễn Văn Anh, 2025. "Ảnh hưởng của định hướng tiếp thị xanh đến hành vi khách hàng - Một nghiên cứu trong lĩnh vực bất động sản tại Việt Nam," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 20(6), pages 21-36.

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