IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to save this article

Prescribing under the Influence: The Business of Breastmilk Substitutes

Listed author(s):
  • Rosa Rios


    (College of Business, Victoria University, Vic 3000, Australia)

  • Hernan Riquelme


    (College of Business, GUST University, Hawally 32093, Kuwait)

  • Sharif El Beshlawy


    (Kuwait Maastricht Business School, Al-Dasmah 35003, Kuwait)

Registered author(s):

    This study draws on a general theoretical framework comprising of a decision maker (a doctor), perceived moral intensity of the issue (breastfeeding substitute prescription), and the situational environment (hospital policy, pharma company promotions, and mother’s beliefs regarding breastfeeding) to explain the physician’s role and influence on mothers’ infant feeding choices when prescribing infant formula in Kuwait, Middle East. Moral intensity is an issue-contingent model that suggests ethical decisions vary in terms of how much a moral imperative is present in a situation. The moral intensity of the issue is assessed using six components. Path Least Squares results indicate the following moral intensity components have significant impact on prescription behavior: magnitude of consequences, probability of effect, and temporal immediacy. Company promotion and hospital policy also significantly influence doctor’s prescription of infant formula. Doctors appear to disengage from the consequences of over prescribing infant formula.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL:
    Download Restriction: no

    File URL:
    Download Restriction: no

    Article provided by MDPI, Open Access Journal in its journal Social Sciences.

    Volume (Year): 5 (2016)
    Issue (Month): 4 (September)
    Pages: 1-15

    in new window

    Handle: RePEc:gam:jscscx:v:5:y:2016:i:4:p:53-:d:78884
    Contact details of provider: Web page:

    References listed on IDEAS
    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

    in new window

    1. Singhapakdi, Anusorn & Vitell, Scott J. & Kraft, Kenneth L., 1996. "Moral Intensity and Ethical Decision-Making of Marketing Professionals," Journal of Business Research, Elsevier, vol. 36(3), pages 245-255, July.
    2. Mick, David Glen, 1996. " Are Studies of Dark Side Variables Confounded by Socially Desirable Responding? The Case of Materialism," Journal of Consumer Research, Oxford University Press, vol. 23(2), pages 106-119, September.
    3. McCrory, Cathal & Layte, Richard, 2011. "The effect of breastfeeding on children's educational test scores at nine years of age: Results of an Irish cohort study," Social Science & Medicine, Elsevier, vol. 72(9), pages 1515-1521, May.
    4. Joan McMahon & Robert Harvey, 2007. "The Effect of Moral Intensity on Ethical Judgment," Journal of Business Ethics, Springer, vol. 72(4), pages 335-357, June.
    Full references (including those not matched with items on IDEAS)

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:gam:jscscx:v:5:y:2016:i:4:p:53-:d:78884. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (XML Conversion Team)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.