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Direct and Indirect Effects of Emotions towards Party Leaders on Voting: Evidence from the 2018 Andalusian Regional Election

Author

Listed:
  • Ángel Cazorla Martín

    (Department of Political Science and Administration, University of Granada, 18071 Granada, Spain)

  • Carmen Ortega

    (Department of Political Science and Administration, University of Granada, 18071 Granada, Spain)

  • Juan Montabes

    (Department of Political Science and Administration, University of Granada, 18071 Granada, Spain)

Abstract

Party leaders are increasingly relevant to voters’ choices in parliamentary systems. However, most studies addressing the electoral impact of leaders have largely ignored voters’ emotional responses to party leaders. Additionally, little is known about the effect of party leaders in subnational or regional elections. Using data from a specific election survey, this article examines the effect of emotions towards party leaders on regional voting. It assesses whether emotional responses to party leaders not only have direct effects, but whether they also have indirect effects through partisanship on voting. We found evidence that emotions towards party leaders have both direct and indirect effects through partisanship on vote choice.

Suggested Citation

  • Ángel Cazorla Martín & Carmen Ortega & Juan Montabes, 2023. "Direct and Indirect Effects of Emotions towards Party Leaders on Voting: Evidence from the 2018 Andalusian Regional Election," Social Sciences, MDPI, vol. 12(10), pages 1-18, October.
    • Handle: RePEc:gam:jscscx:v:12:y:2023:i:10:p:568-:d:1257959
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    References listed on IDEAS

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    1. Marcus, George E., 1988. "The Structure of Emotional Response: 1984 Presidential Candidates," American Political Science Review, Cambridge University Press, vol. 82(3), pages 737-761, September.
    2. Carmen Ortega & Fátima Recuero & José Manuel Trujillo & Pablo Oñate, 2022. "The Impact of Regional and National Leaders in Subnational Elections in Spain: Evidence from Andalusian Regional Elections," Publius: The Journal of Federalism, CSF Associates Inc., vol. 52(1), pages 133-153.
    3. Marcus, George E. & MacKuen, Michael B., 1993. "Anxiety, Enthusiasm, and the Vote: The Emotional Underpinnings of Learning and Involvement During Presidential Campaigns," American Political Science Review, Cambridge University Press, vol. 87(3), pages 672-685, September.
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