IDEAS home Printed from https://ideas.repec.org/a/gam/jscscx/v11y2022i10p450-d930867.html
   My bibliography  Save this article

Siberian Cedar in Russian Business Naming: A Case Study

Author

Listed:
  • Vladimir A. Ermolaev

    (Department of Commodity Science and Expertise, Plekhanov Russian University of Economics, Stremyanny Lane 36, Moscow 117997, Russia)

  • Dmitry A. Ruban

    (K.G. Razumovsky Moscow State University of Technologies and Management (the First Cossack University), Zemlyanoy Val Street 73, Moscow 109004, Russia
    Department of Organization and Technologies of Service Activities, Higher School of Business, Southern Federal University, 23-ja Linija Street 43, Rostov-on-Don 344019, Russia)

Abstract

Business naming is important in the modern economy, but it can differ between countries. This makes it urgent to pay attention to representative examples of business naming (to be distinguished from brand naming) from different countries. This case study focuses on the usage of Siberian cedar in the names of Russian firms. This huge tree from taiga forests is not a true cedar, but pine. The national database permits the identification of 87 organizations named after Siberian cedar. Their geographical distribution is mapped, and their relation to industries is established. It is found that the considered firms are registered in 19 regions of Russia. A total of 42% of these regions are not Siberian, and they host 18% of the firms. A total of 16 types of activities characterize the considered firms, and more than half of the industries are not related to the usage of this tree. Hypothetically, these findings can be explained by the general interest of Russians in Siberia and their awareness of Siberian cedar coupled with the symbolic potential of this tree, which is able to symbolize stability and power. The studied principle of business naming contributes to the environmental knowledge of the public.

Suggested Citation

  • Vladimir A. Ermolaev & Dmitry A. Ruban, 2022. "Siberian Cedar in Russian Business Naming: A Case Study," Social Sciences, MDPI, vol. 11(10), pages 1-9, September.
    • Handle: RePEc:gam:jscscx:v:11:y:2022:i:10:p:450-:d:930867
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2076-0760/11/10/450/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2076-0760/11/10/450/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Mercè Guàrdia & Anna Teixidó & Rut Sanchez-Bragado & Neus Aletà, 2021. "An Agronomic Approach to Pine Nut Production by Grafting Stone Pine on Two Rootstocks," Agriculture, MDPI, vol. 11(11), pages 1-12, October.
    2. Shun-Pin Chuang & Sun-Jen Huang, 2018. "The Effect of Environmental Corporate Social Responsibility on Environmental Performance and Business Competitiveness: The Mediation of Green Information Technology Capital," Journal of Business Ethics, Springer, vol. 150(4), pages 991-1009, July.
    3. Manolis Manioudis & Giorgos Meramveliotakis, 2022. "Broad strokes towards a grand theory in the analysis of sustainable development: a return to the classical political economy," New Political Economy, Taylor & Francis Journals, vol. 27(5), pages 866-878, September.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Shaun Tyan Gin Lim & Francesco Perono Cacciafoco, 2023. "What Is Your Legacy? A Pilot Study of Naming Practices of Legacy Hawker Stalls in a Singaporean Hawker Center," Social Sciences, MDPI, vol. 12(6), pages 1-13, June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Wei Peng & Baogui Xin & Yekyung Kwon, 2019. "Optimal Strategies of Product Price, Quality, and Corporate Environmental Responsibility," IJERPH, MDPI, vol. 16(23), pages 1-24, November.
    2. Hui Wang & Yao Xu, 2024. "Optimized Decision-Making for Multi-Market Green Power Transactions of Electricity Retailers under Demand-Side Response: The Chinese Market Case Study," Energies, MDPI, vol. 17(11), pages 1-15, May.
    3. Kalaivani Jayaraman & Sreenivasan Jayashree & Magiswary Dorasamy, 2023. "The Effects of Green Innovations in Organizations: Influence of Stakeholders," Sustainability, MDPI, vol. 15(2), pages 1-13, January.
    4. Pravee Kruachottikul & Pinnaree Tea-makorn & Poomsiri Dumrongvute & Solaphat Hemrungrojn & Natawut Nupairoj & Ornsiree Junchaya & Sukrit Vinayavekhin, 2024. "MediGate: a MedTech product innovation development process from university research to successful commercialization within emerging markets," Journal of Innovation and Entrepreneurship, Springer, vol. 13(1), pages 1-43, December.
    5. Jiali Chen & Aiqing Zhang, 2023. "Exploring How and When Environmental Corporate Social Responsibility Impacts Employees’ Green Innovative Work Behavior: The Mediating Role of Creative Self-Efficacy and Environmental Commitment," Sustainability, MDPI, vol. 16(1), pages 1-20, December.
    6. Li, Fangmin & Goodell, John W. & Du, Anna Min & Yang, Tianle, 2024. "Ecological risk management: Effects of carbon risk on firm innovation investment," International Review of Financial Analysis, Elsevier, vol. 95(PB).
    7. Jiafeng Gu, 2021. "Spatial Dynamics between Firm Sales and Environmental Responsibility: The Mediating Role of Corporate Innovation," Sustainability, MDPI, vol. 13(4), pages 1-18, February.
    8. Kamran Khan & Thomas Henschel, 2024. "LCT-Based Framework for the Assessment of Sustainability: From the Perspective of Literature Review," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 175(3), pages 1-20, December.
    9. Dnyaneshwar Jivanrao Ghode & Vinod Yadav & Rakesh Jain & Gunjan Soni, 2025. "Integrated framework for supply chain with blockchain technology: a manufacturers’ perspective," Journal of Innovation and Entrepreneurship, Springer, vol. 14(1), pages 1-22, December.
    10. Ginevra Malta & Fulvio Plescia & Stefania Zerbo & Maria Gabriella Verso & Serena Matera & Alenka Skerjanc & Emanuele Cannizzaro, 2024. "Work and Environmental Factors on Job Burnout: A Cross-Sectional Study for Sustainable Work," Sustainability, MDPI, vol. 16(8), pages 1-12, April.
    11. Donghong Wu & Yiren Chen, 2023. "Digital Inclusive Finance Development and Labor Productivity: Based on a Capital-Deepening Perspective," Sustainability, MDPI, vol. 15(12), pages 1-17, June.
    12. Banerjee, Soumendra Nath & Roy, Jayjit & Yasar, Mahmut, 2021. "Exporting and pollution abatement expenditure: Evidence from firm-level data," Journal of Environmental Economics and Management, Elsevier, vol. 105(C).
    13. Nguyen Huynh Mai Tram & Bui Hoang Ngoc, 2024. "Environmental Foe or Friend: The Impact of Intellectual Capital and Ambidextrous Innovation on Environmental Performance," SAGE Open, , vol. 14(2), pages 21582440241, May.
    14. Hazem Ahmed Khairy & Yehia Elzek & Nadir Aliane & Mohamed Fathy Agina, 2023. "Perceived Environmental Corporate Social Responsibility Effect on Green Perceived Value and Green Attitude in Hospitality and Tourism Industry: The Mediating Role of Environmental Well-Being," Sustainability, MDPI, vol. 15(6), pages 1-17, March.
    15. Khodran Alzahrani & Mubashar Ali & Muhammad Imran Azeem & Bader Alhafi Alotaibi, 2023. "Efficacy of Public Extension and Advisory Services for Sustainable Rice Production," Agriculture, MDPI, vol. 13(5), pages 1-17, May.
    16. Hu, Jun & Wu, Huiying & Ying, Sammy Xiaoyan, 2022. "Environmental regulation, market forces, and corporate environmental responsibility: Evidence from the implementation of cleaner production standards in China," Journal of Business Research, Elsevier, vol. 150(C), pages 606-622.
    17. Jootae Kim & Sungjin Son & Ick Jin, 2022. "The Effects of Shareholding of the National Pension Fund on Environmental, Social, Governance, and Financial Performance: Evidence from the Korean Manufacturing Industry," Sustainability, MDPI, vol. 14(18), pages 1-17, September.
    18. Shivam Gupta & Sachin Modgil & Piera Centobelli & Roberto Cerchione & Serena Strazzullo, 2022. "Additive Manufacturing and Green Information Systems as Technological Capabilities for Firm Performance," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 23(4), pages 515-534, December.
    19. Muhammad Ishfaq Khan & Shahbaz Khalid & Umer Zaman & Ana Ercília José & Paulo Ferreira, 2021. "Green Paradox in Emerging Tourism Supply Chains: Achieving Green Consumption Behavior through Strategic Green Marketing Orientation, Brand Social Responsibility, and Green Image," IJERPH, MDPI, vol. 18(18), pages 1-24, September.
    20. Alaa Othman & Sara El Gazzar & Matjaz Knez, 2022. "Investigating the Influences of Smart Port Practices and Technology Employment on Port Sustainable Performance: The Egypt Case," Sustainability, MDPI, vol. 14(21), pages 1-25, October.

    More about this item

    Keywords

    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jscscx:v:11:y:2022:i:10:p:450-:d:930867. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.