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Are Potential Tourists Willing to Pay More for Improved Accessibility? Preliminary Evidence from the Gargano National Park

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  • Edgardo Sica

    (Department of Economics, Management and Territory, University of Foggia, 71121 Foggia, Italy)

  • Roberta Sisto

    (Department of Economics, Management and Territory, University of Foggia, 71121 Foggia, Italy)

  • Naomi di Santo

    (Department of Economics, Management and Territory, University of Foggia, 71121 Foggia, Italy)

Abstract

Due to the recent COVID-19 pandemic, tourist destinations have been increasingly selected on the basis of health, safety and social distancing criteria. In this framework, protected natural areas represent ideal tourist destinations due to the presence of wide and open spaces, services for tourists and attention to nature. The present paper focused on accessible tourism, a subset of sustainable tourism that is increasingly gaining greater importance within the tourism sector. By applying the Contingent Valuation Method, the study investigated whether potential tourists are effectively willing to pay extra money to be granted more accessible facilities in a natural area. To this end, a logit model was estimated to determine the probability that tourists exhibit a higher WTP for accessible tourism facilities. The analysis was carried out in the Gargano National Park, Southern Italy, an area traditionally characterised by large tourist flows that have increased further during the recent pandemic. The results showed that only a limited percentage of the respondents are willing to pay a higher amount for improved accessibility. These results represent an interesting starting point to outline an adequate strategy for the tourism valorisation of the natural area.

Suggested Citation

  • Edgardo Sica & Roberta Sisto & Naomi di Santo, 2022. "Are Potential Tourists Willing to Pay More for Improved Accessibility? Preliminary Evidence from the Gargano National Park," Land, MDPI, vol. 11(1), pages 1-17, January.
    • Handle: RePEc:gam:jlands:v:11:y:2022:i:1:p:75-:d:717353
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    References listed on IDEAS

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    1. Anne-Marie Lebrun & Patrick Bouchet & Che-Jen Su, 2021. "Domestic tourists’ experience in protected natural parks: a new trend in pandemic crisis?," Post-Print hal-03584030, HAL.
    2. Anne-Marie Lebrun & Che-Jen Su & Patrick Bouchet, 2021. "Domestic tourists’ experience in protected natural parks: A new trend in pandemic crisis?," Post-Print hal-03584047, HAL.
    3. Andreea Orîndaru & Maria-Floriana Popescu & Alina Petronela Alexoaei & Ștefan-Claudiu Căescu & Margareta Stela Florescu & Anca-Olguța Orzan, 2021. "Tourism in a Post-COVID-19 Era: Sustainable Strategies for Industry’s Recovery," Sustainability, MDPI, vol. 13(12), pages 1-22, June.
    4. Mónica de Castro-Pardo & João C. Azevedo & Pascual Fernández, 2021. "Ecosystem Services, Sustainable Rural Development and Protected Areas," Land, MDPI, vol. 10(10), pages 1-3, September.
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    Cited by:

    1. Marcelino Sánchez-Rivero & Juan de la Cruz Sánchez-Domínguez & Mª Cristina Rodríguez-Rangel, 2022. "Estimating the Probability of Visiting a Protected Natural Space and Its Conditioning Factors: The Case of the Monfragüe Biosphere Reserve (Spain)," Land, MDPI, vol. 11(7), pages 1-19, July.
    2. So-Yeon Park & Ju-Hee Kim & Jungkwan Seo & Seung-Hoon Yoo, 2022. "Evaluating the Economic Benefits of Tightening Regulations on the Use of Toluene, a Hazardous Chemical, in South Korea," Sustainability, MDPI, vol. 14(11), pages 1-15, May.

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