IDEAS home Printed from https://ideas.repec.org/a/gam/jijerp/v21y2024i12p1634-d1539140.html
   My bibliography  Save this article

Raising Awareness for Sustainable Faecal Treatment Using Augmented Reality

Author

Listed:
  • Yurina Otaki

    (Graduate School of Social Science, Hitotsubashi University, 2-1 Naka, Kunitachi-shi, Tokyo 186-8601, Japan)

  • Hidehito Honda

    (Faculty of Pychology, Otemongakuin University, 2-1-15 Nishiai, Ibaraki-shi, Osaka 567-8502, Japan)

  • Yutaro Onuki

    (Graduate School of Social Science, Hitotsubashi University, 2-1 Naka, Kunitachi-shi, Tokyo 186-8601, Japan)

  • Gen Shinohara

    (Graduate School of Social Science, Hitotsubashi University, 2-1 Naka, Kunitachi-shi, Tokyo 186-8601, Japan)

  • Masahiro Otaki

    (Faculty of Core Research, Ochanomizu University, 2-1-1 Otsuka, Bunkyo-ku, Tokyo 112-8610, Japan)

  • Tushara Chaminda

    (Faculty of Engineering, University of Ruhuna, Hapugala, Galle 80000, Sri Lanka)

Abstract

Pit latrines—the simplest on-site sanitation system—have been extensively used in developing countries in Asia for a long time. However, pit latrines are pollution and health risk hotspots that can cause widespread contamination. It is preferable to upgrade them to septic tanks, which are more advanced, effective, and simple alternatives. This study encourages the transition from pit latrines to septic tanks by making people aware of the health and environmental risks associated with the use of pit latrines. As decisions about sanitation technologies are mostly made by individual households, it is important to find communication tools for the average household to understand the basic information to make informed decisions. To this end, this study used augmented reality as a communication tool. A survey was conducted with Sri Lankan households that use pit latrines, and experiments were carried out in a university laboratory in Japan. The use of augmented reality increased people’s understanding of the environmental and health risks of pit latrines. This understanding was retained for some time because people found the use of augmented reality ‘enjoyable’. Hence, our findings contribute to the promotion of the transition from pit latrines to septic tanks in low- and middle-income countries.

Suggested Citation

  • Yurina Otaki & Hidehito Honda & Yutaro Onuki & Gen Shinohara & Masahiro Otaki & Tushara Chaminda, 2024. "Raising Awareness for Sustainable Faecal Treatment Using Augmented Reality," IJERPH, MDPI, vol. 21(12), pages 1-11, December.
    • Handle: RePEc:gam:jijerp:v:21:y:2024:i:12:p:1634-:d:1539140
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/1660-4601/21/12/1634/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/1660-4601/21/12/1634/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Mitsunori Odagiri & Ann Thomas & Maraita Listyasari & Freya Mills & Robert E. S. Bain & Zainal Muhammad & Tom Slaymaker & Aldy Mardikanto & Anita Gultom & Asri Indiyani & Hasnani Rangkuti & Juliet Wil, 2021. "Safely Managed On-Site Sanitation: A National Assessment of Sanitation Services and Potential Fecal Exposure in Indonesia," IJERPH, MDPI, vol. 18(15), pages 1-16, August.
    2. Yim, Mark Yi-Cheon & Chu, Shu-Chuan & Sauer, Paul L., 2017. "Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective," Journal of Interactive Marketing, Elsevier, vol. 39(C), pages 89-103.
    3. Yaser A. Alkhabra & Usama M. Ibrahem & Saleh A. Alkhabra, 2023. "Augmented reality technology in enhancing learning retention and critical thinking according to STEAM program," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-10, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Songhong Chen & Yuanshu Tian & Siyun Pei, 2024. "Technological Use from the Perspective of Cultural Heritage Environment: Augmented Reality Technology and Formation Mechanism of Heritage-Responsibility Behaviors of Tourists," Sustainability, MDPI, vol. 16(18), pages 1-23, September.
    2. Hsu, Wen-Chin & Lee, Mu-Heng & Zheng, Kai-Wen, 2024. "From virtual to reality: The power of augmented reality in triggering impulsive purchases," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
    3. Yonit Rusho & Ganit Richter & Daphne Ruth Raban, 2024. "Assessing the Value of Information in an Augmented Reality City Experience," Future Internet, MDPI, vol. 16(12), pages 1-14, December.
    4. Joerß, Tom & Hoffmann, Stefan & Mai, Robert & Akbar, Payam, 2021. "Digitalization as solution to environmental problems? When users rely on augmented reality-recommendation agents," Journal of Business Research, Elsevier, vol. 128(C), pages 510-523.
    5. Poushneh, Atieh, 2021. "How close do we feel to virtual product to make a purchase decision? Impact of perceived proximity to virtual product and temporal purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    6. Stefan Hoffmann & Tom Joerß & Robert Mai & Payam Akbar, 2022. "Augmented reality-delivered product information at the point of sale: when information controllability backfires," Journal of the Academy of Marketing Science, Springer, vol. 50(4), pages 743-776, July.
    7. Anh Thi Van Pham & Trung Minh Ngo, 2025. "How vividness and review quality influence purchase intention in mobile shopping," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 15(2), pages 20-36.
    8. Sun, Chunhua & Fang, Yuan & Kong, Meng & Chen, Xiayu & Liu, Yezheng, 2022. "Influence of augmented reality product display on consumers’ product attitudes: A product uncertainty reduction perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    9. Tafesse, Wondwesen, 2021. "Communicating crowdfunding campaigns: How message strategy, vivid media use and product type influence campaign success," Journal of Business Research, Elsevier, vol. 127(C), pages 252-263.
    10. William Fritz & Rhonda Hadi & Andrew Stephen, 2023. "From tablet to table: How augmented reality influences food desirability," Journal of the Academy of Marketing Science, Springer, vol. 51(3), pages 503-529, May.
    11. Xin Song & Carole Bonanni, 2024. "AI-Driven Business Model: How AI-Powered Try-On Technology Is Refining the Luxury Shopping Experience and Customer Satisfaction," Post-Print hal-05081129, HAL.
    12. Vieira, Valter Afonso & Rafael, Diego Nogueira & Agnihotri, Raj, 2022. "Augmented reality generalizations: A meta-analytical review on consumer-related outcomes and the mediating role of hedonic and utilitarian values," Journal of Business Research, Elsevier, vol. 151(C), pages 170-184.
    13. Schiopu, Andreea Fortuna & Hornoiu, Remus Ion & Padurean, Ana Mihaela & Nica, Ana-Maria, 2022. "Constrained and virtually traveling? Exploring the effect of travel constraints on intention to use virtual reality in tourism," Technology in Society, Elsevier, vol. 71(C).
    14. Hoyer, Wayne D. & Kroschke, Mirja & Schmitt, Bernd & Kraume, Karsten & Shankar, Venkatesh, 2020. "Transforming the Customer Experience Through New Technologies," Journal of Interactive Marketing, Elsevier, vol. 51(C), pages 57-71.
    15. Wedel, Michel & Bigné, Enrique & Zhang, Jie, 2020. "Virtual and augmented reality: Advancing research in consumer marketing," International Journal of Research in Marketing, Elsevier, vol. 37(3), pages 443-465.
    16. Gong, Taeshik & Park, JungKun, 2023. "Effects of augmented reality technology characteristics on customer citizenship behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    17. Chia-Ying Li & Yu-Hui Fang & Badri Munir Sukoco, 2021. "Value proposition as a catalyst for innovative service experience: the case of smart-tourism destinations," Service Business, Springer;Pan-Pacific Business Association, vol. 15(2), pages 281-308, June.
    18. Söderström, Charlotte & Mikalef, Patrick & Dypvik Landmark, Andreas & Gupta, Shivam, 2024. "Augmented reality (AR) marketing and consumer responses: A study of cue-utilization and habituation," Journal of Business Research, Elsevier, vol. 182(C).
    19. Whang, Jeong Bin & Song, Ji Hee & Choi, Boreum & Lee, Jong-Ho, 2021. "The effect of Augmented Reality on purchase intention of beauty products: The roles of consumers’ control," Journal of Business Research, Elsevier, vol. 133(C), pages 275-284.
    20. Ho, Xuan Huong & Nguyen, Dong Phong & Cheng, Julian Ming Sung & Le, Angelina Nhat Hanh, 2022. "Customer engagement in the context of retail mobile apps: A contingency model integrating spatial presence experience and its drivers," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jijerp:v:21:y:2024:i:12:p:1634-:d:1539140. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.