IDEAS home Printed from https://ideas.repec.org/a/gam/jijerp/v19y2021i1p384-d714635.html
   My bibliography  Save this article

Remanufacturing Marketing Decisions in the Presence of Retailing Platforms in the Carbon Neutrality Era

Author

Listed:
  • Xiaojiao Qiao

    (School of Management, Tianjin University of Technology, Tianjin 300384, China)

  • Xiukun Zhao

    (School of Management Science and Engineering, Tianjin University of Finance and Economics, Tianjin 300222, China)

  • Jinhui Zou

    (Business School, Nankai University, Tianjin 300071, China)

Abstract

Background: In response to the specific goals of carbon peaking and neutrality, remanufacture is becoming increasingly popular. With the marketplace being more and more adopted, an independent remanufacturer (IR) could sell its products via either the reselling model or the marketplace model. In order to contribute more to carbon neutrality, we investigate the optimal marketing decision for remanufacturing. We construct two models namely reselling model and the marketplace model, and further explore the effects of each marketing model on the decisions and profits of both the IR and the platform firm. Methods: We examine a platform firm that sells new products and an IR that sells remanufactured products under two marketing models based on game theory: (1) a reselling model in which the IR sells remanufactured products to the platform firm; then the platform firm resells to consumers; (2) a marketplace model in which the IR sells remanufactured products to consumers through the platform. Results: Our results show that aiming at carbon neutrality, the IR would be induced by the marketplace model to undertake remanufacturing operations and remanufacture products as many as it could still meet the market demand. Meanwhile, the marketplace model encourages the IR to rethink its work and manufacture more products under certain conditions. Furthermore, both the platform firm and the IR prefer the marketplace model to the reselling model within a Pareto zone. In addition, we find that both the platform firm and the IR could benefit from the marketplace model when they take carbon neutrality under consideration. Conclusions: This study provides managerial insight from two aspects. Remanufactures could decide their marketing model via thorough consideration of market competition, commission rate, and production cost. The government could do more to protect the marketplace environment in order to stimulate the internal vitality of the platform in the achievement march of carbon neutrality purpose. That is, this study will provide good guidance for sustainable development decision-making of remanufacturing marketing platforms, and further contributes to the achievement of the carbon neutrality goal.

Suggested Citation

  • Xiaojiao Qiao & Xiukun Zhao & Jinhui Zou, 2021. "Remanufacturing Marketing Decisions in the Presence of Retailing Platforms in the Carbon Neutrality Era," IJERPH, MDPI, vol. 19(1), pages 1-18, December.
    • Handle: RePEc:gam:jijerp:v:19:y:2021:i:1:p:384-:d:714635
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/1660-4601/19/1/384/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/1660-4601/19/1/384/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ravi Subramanian & Ramanath Subramanyam, 2012. "Key Factors in the Market for Remanufactured Products," Manufacturing & Service Operations Management, INFORMS, vol. 14(2), pages 315-326, April.
    2. Yan, Wei & Xiong, Yu & Xiong, Zhongkai & Guo, Nian, 2015. "Bricks vs. clicks: Which is better for marketing remanufactured products?," European Journal of Operational Research, Elsevier, vol. 242(2), pages 434-444.
    3. Fuqiang Zhang & Renyu Zhang, 2018. "Trade-in Remanufacturing, Customer Purchasing Behavior, and Government Policy," Manufacturing & Service Operations Management, INFORMS, vol. 20(4), pages 601-616, October.
    4. Zhang, Yunrong & Hong, Zhaofu & Chen, Zhixiang & Glock, Christoph H., 2020. "Tax or subsidy? Design and selection of regulatory policies for remanufacturing," European Journal of Operational Research, Elsevier, vol. 287(3), pages 885-900.
    5. Dissanayake, Geetha & Sinha, Pammi, 2015. "An examination of the product development process for fashion remanufacturing," Resources, Conservation & Recycling, Elsevier, vol. 104(PA), pages 94-102.
    6. Zhang, Y & Hong, Z & Chen, Z & Glock, C. H., 2020. "Tax or subsidy? Design and selection of regulatory policies for remanufacturing," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 122326, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    7. Mitra, Subrata, 2016. "Models to explore remanufacturing as a competitive strategy under duopoly," Omega, Elsevier, vol. 59(PB), pages 215-227.
    8. Yu Liu & Rong-Lin Li & Yang Song & Zhi-Jiang Zhang, 2019. "The Role of Environmental Tax in Alleviating the Impact of Environmental Pollution on Residents’ Happiness in China," IJERPH, MDPI, vol. 16(22), pages 1-11, November.
    9. Li, Gendao & Reimann, Marc & Zhang, Weihua, 2018. "When remanufacturing meets product quality improvement: The impact of production cost," European Journal of Operational Research, Elsevier, vol. 271(3), pages 913-925.
    10. Qiuxiang Li & Xingli Chen & Yimin Huang & Huangbao Gui & Shengyang Liu, 2019. "The Impacts of Green Innovation Input and Channel Service in a Dual-Channel Value Chain," IJERPH, MDPI, vol. 16(22), pages 1-26, November.
    11. James D. Abbey & Margaret G. Meloy & V. Daniel R. Guide Jr. & Selin Atalay, 2015. "Remanufactured Products in Closed-Loop Supply Chains for Consumer Goods," Production and Operations Management, Production and Operations Management Society, vol. 24(3), pages 488-503, March.
    12. Andrei Hagiu & Julian Wright, 2015. "Marketplace or Reseller?," Management Science, INFORMS, vol. 61(1), pages 184-203, January.
    13. Kleber, Rainer & Reimann, Marc & Souza, Gilvan C. & Zhang, Weihua, 2020. "Two-sided competition with vertical differentiation in both acquisition and sales in remanufacturing," European Journal of Operational Research, Elsevier, vol. 284(2), pages 572-587.
    14. Atalay Atasu & Miklos Sarvary & Luk N. Van Wassenhove, 2008. "Remanufacturing as a Marketing Strategy," Management Science, INFORMS, vol. 54(10), pages 1731-1746, October.
    15. Li, Yongjian & Feng, Lipan & Govindan, Kannan & Xu, Fangchao, 2019. "Effects of a secondary market on original equipment manufactures’ pricing, trade-in remanufacturing, and entry decisions," European Journal of Operational Research, Elsevier, vol. 279(3), pages 751-766.
    16. Govindan, Kannan & Soleimani, Hamed & Kannan, Devika, 2015. "Reverse logistics and closed-loop supply chain: A comprehensive review to explore the future," European Journal of Operational Research, Elsevier, vol. 240(3), pages 603-626.
    17. Xiong, Yu & Zhao, Quanwu & Zhou, Yu, 2016. "Manufacturer-remanufacturing vs supplier-remanufacturing in a closed-loop supply chain," International Journal of Production Economics, Elsevier, vol. 176(C), pages 21-28.
    18. X Li & Y Li & K Govindan, 2014. "An incentive model for closed-loop supply chain under the EPR law," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 65(1), pages 88-96, January.
    19. Vishal V. Agrawal & Atalay Atasu & Koert van Ittersum, 2015. "Remanufacturing, Third-Party Competition, and Consumers' Perceived Value of New Products," Management Science, INFORMS, vol. 61(1), pages 60-72, January.
    20. Reid Lifset & Atalay Atasu & Naoko Tojo, 2013. "Extended Producer Responsibility," Journal of Industrial Ecology, Yale University, vol. 17(2), pages 162-166, April.
    21. Xiaochen Sun & Yancong Zhou & Yongjian Li & Kannan Govindan & Xiaonan Han, 2020. "Differentiation competition between new and remanufactured products considering third-party remanufacturing," Journal of the Operational Research Society, Taylor & Francis Journals, vol. 71(1), pages 161-180, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Xiaojiao Qiao & Shimeng Xu & Dan Shi & Xiukun Zhao, 2023. "Data-Driven Sustainable Supply Chain Decision Making in the Presence of Low Carbon Awareness," Sustainability, MDPI, vol. 15(12), pages 1-16, June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Qiao, Haike & Su, Qin, 2021. "Distribution channel and licensing strategy choice considering consumer online reviews in a closed-loop supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 151(C).
    2. Zhao, Senlin & You, Zhuangzhuang & Zhu, Qinghua, 2021. "Quality choice for product recovery considering a trade-in program and third-party remanufacturing competition," International Journal of Production Economics, Elsevier, vol. 240(C).
    3. Gunasekara, Lahiru & Robb, David J. & Zhang, Abraham, 2023. "Used product acquisition, sorting and disposition for circular supply chains: Literature review and research directions," International Journal of Production Economics, Elsevier, vol. 260(C).
    4. Phantratanamongkol, Supanan & Casalin, Fabrizio & Pang, Gu & Sanderson, Joseph, 2018. "The price-volume relationship for new and remanufactured smartphones," International Journal of Production Economics, Elsevier, vol. 199(C), pages 78-94.
    5. Cheng-Han Wu, 2021. "Production-quality policy for a make-from-stock remanufacturing system," Flexible Services and Manufacturing Journal, Springer, vol. 33(2), pages 425-456, June.
    6. Weisheng Deng, 2019. "Does Remanufacturing Always Benefit the Manufacturer and Hurt the Supplier?," Sustainability, MDPI, vol. 11(6), pages 1-13, March.
    7. Zhangwei Feng & Na Luo & Yanping Liu, 2021. "Trade-in Strategy and Competition between Two Independent Remanufacturers," IJERPH, MDPI, vol. 18(13), pages 1-13, June.
    8. Ehsan Shekarian & Simme Douwe Flapper, 2021. "Analyzing the Structure of Closed-Loop Supply Chains: A Game Theory Perspective," Sustainability, MDPI, vol. 13(3), pages 1-32, January.
    9. Zhang, Guangxia & Gong, Yeming & Hong, Xianpei, 2022. "Free rider effect of quality information disclosure in remanufacturing," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 166(C).
    10. Reimann, Marc & Xiong, Yu & Zhou, Yu, 2019. "Managing a closed-loop supply chain with process innovation for remanufacturing," European Journal of Operational Research, Elsevier, vol. 276(2), pages 510-518.
    11. Zhou, Yu & Xiong, Yu & Jin, Minyue, 2021. "Less is more: Consumer education in a closed-loop supply chain with remanufacturing," Omega, Elsevier, vol. 101(C).
    12. He, Qidong & Wang, Nengmin & Browning, Tyson R. & Jiang, Bin, 2022. "Competitive collection with convenience-perceived customers," European Journal of Operational Research, Elsevier, vol. 303(1), pages 239-254.
    13. Zhang, Abraham & Wang, Jason X. & Farooque, Muhammad & Wang, Yulan & Choi, Tsan-Ming, 2021. "Multi-dimensional circular supply chain management: A comparative review of the state-of-the-art practices and research," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 155(C).
    14. Yanting Huang & Benrong Zheng & Zongjun Wang, 2023. "Supplier–remanufacturing and manufacturer–remanufacturing in a closed-loop supply chain with remanufacturing cost disruption," Annals of Operations Research, Springer, vol. 324(1), pages 61-92, May.
    15. Wu, Xiaole & Zhou, Yu, 2019. "Buyer-specific versus uniform pricing in a closed-loop supply chain with third-party remanufacturing," European Journal of Operational Research, Elsevier, vol. 273(2), pages 548-560.
    16. Zhou, Qin & Meng, Chao & Yuen, Kum Fai, 2020. "The impact of secondary market competition on refurbishing authorization strategies," International Journal of Production Economics, Elsevier, vol. 228(C).
    17. Yang, Feng & Wang, Manman & Ang, Sheng, 2021. "Optimal remanufacturing decisions in supply chains considering consumers’ anticipated regret and power structures," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 148(C).
    18. Kleber, Rainer & Reimann, Marc & Souza, Gilvan C. & Zhang, Weihua, 2018. "On the robustness of the consumer homogeneity assumption with respect to the discount factor for remanufactured products," European Journal of Operational Research, Elsevier, vol. 269(3), pages 1027-1040.
    19. Liao, Haolan & Zhang, Qingyu & Shen, Neng & Nie, Yongyou & Li, Lu, 2021. "Coordination between forward and reverse production streams for maximum profitability," Omega, Elsevier, vol. 104(C).
    20. Gan, Shu-San & Pujawan, I. Nyoman & Suparno, & Widodo, Basuki, 2017. "Pricing decision for new and remanufactured product in a closed-loop supply chain with separate sales-channel," International Journal of Production Economics, Elsevier, vol. 190(C), pages 120-132.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jijerp:v:19:y:2021:i:1:p:384-:d:714635. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.