Improving Well-Being of Farmers Using Ecological Awareness around Protected Areas: Evidence from Qinling Region, China

Sustainability of ecosystems is crucial for improving human well-being and sustainably developing human society. In recent years, global attention towards ecosystems and human well-being has been increasing. Exploring and understanding the relationship between ecosystems and human well-being, and establishing the well-being of residents while protecting the ecosystem have become urgent problems. Based on 618 valid samples collected from communities surrounding seven nature reserves in the Qinling Mountains region of China, this study analyzed the impact of ecosystem services on farmers’ well-being from the perspective of their subjective perception of ecosystem services by using multiple linear regression and seemingly unrelated regression methods. The main conclusions are as follows: supply of vegetation and clean water improves farmers’ well-being, improvement of air quality increases farmers’ life satisfaction, and the sense of belonging and tourism value brought by the ecosystem are important factors for farmers’ physical and mental pleasure and economic benefits. Therefore, the following countermeasures and suggestions are proposed: focusing on establishing the ecological well-being of farmers, improve implementation of the services and benefits provided by the ecosystem to farmers, increase publicity and education to improve the protection consciousness of farmers, and improve community participation mechanisms while mobilizing enthusiasm for protection. This article starts from the perspective of farmers’ perception, attempting to explore whether changes in ecosystem service functions will affect farmers’ well-being, so as to provide new opinions and suggestions for improving farmers’ well-being.