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Tourism Destination Management Strategy for Young Children: Willingness to Pay for Child-Friendly Tourism Facilities and Services at a Heritage Site

Author

Listed:
  • Hwasung Song

    (Department of Urban management, Suwon Research Institute, Suwon 16829, Korea)

  • Chanyul Park

    (Public and Private Infrastructure Investment Management Center, Gyeongnam Institute, Changwon 51430, Korea)

  • Miseong Kim

    (Smart Tourism Education Platform, KyungHee University, Seoul 02447, Korea)

Abstract

The present study seeks to establish tourism destination management centered on young children for accessible tourism from a public perspective. Preferences for services and facilities for young children were identified using a choice experiment (CE). The present study was conducted at Hwaseong Fortress, a UNESCO World Heritage Site, located in Suwon City, which leads the clean restroom culture. Overall, 1870 experiments were conducted with 374 participants to estimate their willingness to pay for child-friendly tourism facilities and services. As a result, willingness to pay was found in the order of specialized courses for young children, rest areas, restrooms, and rides. In conclusion, the importance of health/hygiene and amenities has implications for tourism destination management for young children. This study contributes to a better understanding of families with young children by evaluating preferences for levels of services and facilities for young children.

Suggested Citation

  • Hwasung Song & Chanyul Park & Miseong Kim, 2020. "Tourism Destination Management Strategy for Young Children: Willingness to Pay for Child-Friendly Tourism Facilities and Services at a Heritage Site," IJERPH, MDPI, vol. 17(19), pages 1-13, September.
    • Handle: RePEc:gam:jijerp:v:17:y:2020:i:19:p:7100-:d:420784
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    References listed on IDEAS

    as
    1. Chanyul Park & Hwasung Song, 2018. "Visitors’ Perceived Place Value and the Willingness to Pay in an Urban Lake Park," IJERPH, MDPI, vol. 15(11), pages 1-15, November.
    2. Cheng Zong & Kun Cheng & Chun-Hung Lee & Nai-Lun Hsu, 2017. "Capturing Tourists’ Preferences for the Management of Community-Based Ecotourism in a Forest Park," Sustainability, MDPI, vol. 9(9), pages 1-16, September.
    3. Riera, Pere & Signorello, Giovanni & Thiene, Mara & Mahieu, Pierre-Alexandre & Navrud, Ståle & Kaval, Pamela & Rulleau, Benedicte & Mavsar, Robert & Madureira, Lívia & Meyerhoff, Jürgen & Elsasser, Pe, 2012. "Non-market valuation of forest goods and services: Good practice guidelines," Journal of Forest Economics, Elsevier, vol. 18(4), pages 259-270.
    4. Krinsky, Itzhak & Robb, A Leslie, 1986. "On Approximating the Statistical Properties of Elasticities," The Review of Economics and Statistics, MIT Press, vol. 68(4), pages 715-719, November.
    5. Hang, Haiming & Aroean, Lukman & Chen, Zhifeng, 2020. "Building emotional attaching during COVID-19," Annals of Tourism Research, Elsevier, vol. 83(C).
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    Cited by:

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