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The Tourist and Recreational Potential of Cross-Border Regions of Russia and Kazakhstan during the COVID-19 Pandemic: Estimation of the Current State and Possible Risks

Author

Listed:
  • Anna Tanina

    (Institute of Industrial Management, Economics and Trade, Graduate School of Public Administration, Peter the Great St. Petersburg Polytechnic University (SPbPU), 194021 St. Petersburg, Russia)

  • Larissa Tashenova

    (Faculty of Economics, Marketing Department, Karaganda Buketov University, Karaganda 100000, Kazakhstan)

  • Yevgeni Konyshev

    (Geography Faculty, Socio-Economic Geography Department, Perm State National Research University, 614990 Perm, Russia)

  • Dinara Mamrayeva

    (Faculty of Economics, Marketing Department, Karaganda Buketov University, Karaganda 100000, Kazakhstan)

  • Dmitriy Rodionov

    (Institute of Industrial Management, Economics and Trade, Graduate School of Industrial Economics, Peter the Great St. Petersburg Polytechnic University (SPbPU), 194021 St. Petersburg, Russia)

Abstract

The development of tourism is associated with numerous risks that have a direct and indirect impact on the realization of tourist and recreational potential. In recent years, in addition to internal risks, the importance of external environmental risks (geopolitical and epidemiological) has increased. The COVID-19 pandemic is one of the foremost of these risks, and its effects on the development of regional tourism demands attention. The purpose of the study is to estimate the level of tourist and recreational potential of cross-border regions of the Russian Federation and Kazakhstan, and the possible risks during the COVID-19 pandemic. After the breakup of the USSR, one of the longest land borders in the world was established between Russia and Kazakhstan. The geographical scope of the study includes 12 constituent entities of the Russian Federation and 7 regions of Kazakhstan. Information posted on statistical portals, data from geographical atlases, and specialized websites of the executive authorities were used as the materials for the study. The tourist and recreational potential of the regions of the Russian Federation and Kazakhstan was estimated by the scorecard method, with the assignment of weight coefficients to indicators included in four main clusters: Natural Factors, Cultural and Historical Factors, Social and Economic Factors, and Infrastructure Support of Tourism. Additionally, the experience of studying risks associated with tourism development during the pandemic was summarized. The conclusions reached are indicative of different levels of tourism and recreational potential in cross-border regions of the Russian Federation and Kazakhstan, and the inconsistency of the industry’s structure. It was found that the COVID-19 pandemic had increased the number of risks for the realization of tourism and recreational potential, which must be taken into account when making management decisions. The authorities of cross-border regions can use the results of the research to adjust tourism policy under the current restrictions and increased global risks. The application of mechanisms and methods of territorial planning and management will depend on the level of tourism and recreational potential. For regions with high and above-average potential, the emphasis should be on participation in federal projects, the development of cluster initiatives, and the application of a diversification strategy. Regions with medium and low potential should focus on the domestic tourist flow, develop inter-regional cooperation, and focus on the strategy of gaining a competitive advantage.

Suggested Citation

  • Anna Tanina & Larissa Tashenova & Yevgeni Konyshev & Dinara Mamrayeva & Dmitriy Rodionov, 2022. "The Tourist and Recreational Potential of Cross-Border Regions of Russia and Kazakhstan during the COVID-19 Pandemic: Estimation of the Current State and Possible Risks," Economies, MDPI, vol. 10(8), pages 1-27, August.
    • Handle: RePEc:gam:jecomi:v:10:y:2022:i:8:p:201-:d:891923
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    References listed on IDEAS

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    1. Chien-Hung Wu, 2021. "A Study on the Current Impact on Island Tourism Development under COVID-19 Epidemic Environment and Infection Risk: A Case Study of Penghu," Sustainability, MDPI, vol. 13(19), pages 1-16, September.
    2. Yun Cheng & Sha Fang & Jie Yin, 2022. "The effects of community safety support on COVID‐19 event strength perception, risk perception, and health tourism intention: The moderating role of risk communication," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(2), pages 496-509, March.
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    Cited by:

    1. Christina Esti Susanti & Yustinus Budi Hermanto & Benny Suwito, 2023. "The Effect of Tourist Destination Image (TDI) on Intention to Visit through Tourism Risk Perception (TRP) of COVID-19 in the Tourism Industry in the New Normal Era in Indonesia: Case Study in East Jav," JRFM, MDPI, vol. 16(2), pages 1-17, January.

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