Egg Consumption Patterns and Sustainability: Insights from the Portuguese Context

Although consumption is a key engine of economic growth, it is also one of the main drivers of environmental degradation. In this context, a deeper understanding of consumers’ perceptions and behavior regarding sustainable products is essential for promoting a more sustainable future, with behavioral change being crucial to achieving it. This research study explores consumer behavior regarding sustainable egg consumption, a sector where production is frequently associated with environmental and ethical concerns such as animal welfare and intensive resource use. Based on a sample of 197 valid responses from Portuguese egg consumers collected through an online survey distributed between 27 February and 17 March, of the year 2025, and applying the Theory of Planned Behavior (TPB) framework through a structural equation modeling (SEM) approach, this study finds that consumers’ intention to consume sustainable eggs is influenced by their attitudes and subjective norms. Furthermore, actual consumption behavior is driven by both the intention to consume sustainable eggs and perceived behavioral control. By providing an in-depth analysis of consumer behavior related to sustainable egg consumption, this study contributes to the advancement of the scientific literature on the subject. It also aims to support policymakers and other stakeholders in designing and implementing more effective strategies to promote environmentally responsible consumption practices.