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Market Assessment of Pear Varieties in Serbia Using Fuzzy CRADIS and CRITIC Methods

Author

Listed:
  • Adis Puška

    (Agricultural Faculty, Bijeljina University, 76300 Bijeljina, Bosnia and Herzegovina)

  • Miroslav Nedeljković

    (Agricultural Faculty, Bijeljina University, 76300 Bijeljina, Bosnia and Herzegovina)

  • Radivoj Prodanović

    (Faculty of Economics and Engineering Management, University Business Academy in Novi Sad, 21107 Novi Sad, Serbia)

  • Radovan Vladisavljević

    (Faculty of Economics and Engineering Management, University Business Academy in Novi Sad, 21107 Novi Sad, Serbia)

  • Radmila Suzić

    (Faculty of Business in Belgrade, Singidunum University, 11000 Belgrade, Serbia)

Abstract

The research deals with the market assessment of pear varieties in Serbia. Market assessment represents the willingness of customers to consume a certain fruit or a certain variety. This research applies a market assessment of pear varieties based on expert decision making. Together with the experts, the criteria and varieties of pears used in the research are determined. Ten criteria and six varieties of pears that are mostly grown in Serbia are used. Experts evaluated pear varieties based on linguistic values according to selected criteria. Based on these values, and using fuzzy logic, the weights of the criteria are first determined using the fuzzy CRITIC method (criteria importance through intercriteria correlation), and pear varieties are ranked using the fuzzy CRADIS method (compromise ranking of alternatives from distance to ideal solution). The obtained results show that the highest rated varieties are Konferans and Viljamovka, while the lowest rated variety is Šampionka. Sensitivity analysis confirms these results. The obtained results will help cultivators and fruit vendors to choose those varieties that will achieve the best market results. This study is conducted to provide guidelines for the use of fuzzy methods in marketing assessment in fruit growing.

Suggested Citation

  • Adis Puška & Miroslav Nedeljković & Radivoj Prodanović & Radovan Vladisavljević & Radmila Suzić, 2022. "Market Assessment of Pear Varieties in Serbia Using Fuzzy CRADIS and CRITIC Methods," Agriculture, MDPI, vol. 12(2), pages 1-15, January.
    • Handle: RePEc:gam:jagris:v:12:y:2022:i:2:p:139-:d:729530
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    Citations

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    Cited by:

    1. Giuseppe Timpanaro, 2023. "Agricultural Food Marketing, Economics and Policies," Agriculture, MDPI, vol. 13(4), pages 1-9, March.
    2. Adis Puška & Miroslav Nedeljković & Živče Šarkoćević & Zoran Golubović & Vladica Ristić & Ilija Stojanović, 2022. "Evaluation of Agricultural Machinery Using Multi-Criteria Analysis Methods," Sustainability, MDPI, vol. 14(14), pages 1-17, July.
    3. Raghunathan Krishankumar & Arunodaya Raj Mishra & Fausto Cavallaro & Edmundas Kazimieras Zavadskas & Jurgita Antuchevičienė & Kattur Soundarapandian Ravichandran, 2022. "A New Approach to the Viable Ranking of Zero-Carbon Construction Materials with Generalized Fuzzy Information," Sustainability, MDPI, vol. 14(13), pages 1-24, June.
    4. Ming Xu & Chunjing Bai & Lei Shi & Adis Puška & Anđelka Štilić & Željko Stević, 2023. "Assessment of Mountain Tourism Sustainability Using Integrated Fuzzy MCDM Model," Sustainability, MDPI, vol. 15(19), pages 1-24, September.
    5. Peigui Liu & Shuoya Cheng & Manting Shang & Yang Gao & Song Wei, 2023. "Effect of Weight of Water Resources Carrying Capacity Evaluation Index on Its Evaluation Results in Xinjiang, China," Sustainability, MDPI, vol. 15(3), pages 1-14, February.
    6. R. Krishankumar & P. P. Amritha & K. S. Ravichandran, 2022. "RETRACTED ARTICLE: An integrated fuzzy decision model for prioritization of barriers affecting sustainability adoption within supply chains under unknown weight context," Operations Management Research, Springer, vol. 15(3), pages 1010-1027, December.
    7. Adis Puška & Miroslav Nedeljković & Ilija Stojanović & Darko Božanić, 2023. "Application of Fuzzy TRUST CRADIS Method for Selection of Sustainable Suppliers in Agribusiness," Sustainability, MDPI, vol. 15(3), pages 1-19, January.

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