The Impact of Animated Mascot Displays on Consumer Evaluations in E-Commerce
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- Yuan Gao & Marios Koufaris & Robert H. Ducoffe, 2004. "An Experimental Study of the Effects of Promotional Techniques in Web-Based Commerce," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 2(3), pages 1-20, July.
- Guido, Gianluigi & Pichierri, Marco & Nataraajan, Rajan & Pino, Giovanni, 2016. "Animated logos in mobile marketing communications: The roles of logo movement directions and trajectories," Journal of Business Research, Elsevier, vol. 69(12), pages 6048-6057.
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