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The Holt-Winters Approach to Exponential Smoothing: 50 Years Old and Going Strong

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  • Paul Goodwin

Abstract

Holt-Winters (HW) is the label we frequently give to a set of procedures that form the core of the exponential-smoothing family of forecasting methods. The basic structures were provided by C.C. Holt in 1957 and his student Peter Winters in 1960. Those of you unfamiliar with exponential smoothing should look at the brief tutorial on the next page. In this column, Paul Goodwin discusses recent research that extends the application of the HW method to deal with some important issues faced by the business forecaster. Copyright International Institute of Forecasters, 2010

Suggested Citation

  • Paul Goodwin, 2010. "The Holt-Winters Approach to Exponential Smoothing: 50 Years Old and Going Strong," Foresight: The International Journal of Applied Forecasting, International Institute of Forecasters, issue 19, pages 30-33, Fall.
  • Handle: RePEc:for:ijafaa:y:2010:i:19:p:30-33
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    1. De Baets, Shari & Harvey, Nigel, 2018. "Forecasting from time series subject to sporadic perturbations: Effectiveness of different types of forecasting support," International Journal of Forecasting, Elsevier, vol. 34(2), pages 163-180.
    2. Pleños, Mary Cris F., 2022. "Time Series Forecasting Using Holt-Winters Exponential Smoothing: Application to Abaca Fiber Data," Problems of World Agriculture / Problemy Rolnictwa Światowego, Warsaw University of Life Sciences, vol. 22(2), June.
    3. Isabella Damdinovna Elyakova & Aleksandr Andreyevich Khristoforov & Aleksandr Lvovich Elyakov & Larisa Ivanovna Danilova & Tamara Aleksandrovna Karataeva & Elena Vladimirovna Danilova, 2017. "Forecast Scenarios of World Prices for Natural Gas," European Research Studies Journal, European Research Studies Journal, vol. 0(4A), pages 284-297.
    4. Hussain, Anwar & Rahman, Muhammad & Memon, Junaid Alam, 2016. "Forecasting electricity consumption in Pakistan: the way forward," Energy Policy, Elsevier, vol. 90(C), pages 73-80.
    5. Apergis, Nicholas & Pan, Wei-Fong & Reade, James & Wang, Shixuan, 2023. "Modelling Australian electricity prices using indicator saturation," Energy Economics, Elsevier, vol. 120(C).
    6. Hewage, Harsha Chamara & Perera, H. Niles & De Baets, Shari, 2022. "Forecast adjustments during post-promotional periods," European Journal of Operational Research, Elsevier, vol. 300(2), pages 461-472.
    7. Meira, Erick & Cyrino Oliveira, Fernando Luiz & de Menezes, Lilian M., 2022. "Forecasting natural gas consumption using Bagging and modified regularization techniques," Energy Economics, Elsevier, vol. 106(C).
    8. Bergmeir, Christoph & Hyndman, Rob J. & Benítez, José M., 2016. "Bagging exponential smoothing methods using STL decomposition and Box–Cox transformation," International Journal of Forecasting, Elsevier, vol. 32(2), pages 303-312.
    9. Alexander Lvovich Elyakov & Isabella Damdinovna Elyakova & Larisa Ivanovna Danilova & Alexander Andreevich Khristoforov & Oleg Ilich Kondratev & Valentina Vasilyevna Grigoryeva, 2017. "History and Prospects of Natural Gas Pricing in Continental Europe in Conditions of Instability of World Oil Prices," European Research Studies Journal, European Research Studies Journal, vol. 0(4A), pages 323-338.
    10. Rachidi, Ntebatše R. & Nwaila, Glen T. & Zhang, Steven E. & Bourdeau, Julie E. & Ghorbani, Yousef, 2021. "Assessing cobalt supply sustainability through production forecasting and implications for green energy policies," Resources Policy, Elsevier, vol. 74(C).
    11. Chethana Dharmawardane & Ville Sillanpää & Jan Holmström, 2021. "High-frequency forecasting for grocery point-of-sales: intervention in practice and theoretical implications for operational design," Operations Management Research, Springer, vol. 14(1), pages 38-60, June.
    12. Mohammad Zeynoddin & Hossein Bonakdari & Silvio José Gumiere & Alain N. Rousseau, 2023. "Multi-Tempo Forecasting of Soil Temperature Data; Application over Quebec, Canada," Sustainability, MDPI, vol. 15(12), pages 1-21, June.
    13. Anis Chariri & Indira Januarti, 2017. "Audit Committee Characteristics and Integrated Reporting:Empirical Study of Companies Listed on the Johannesburg Stock Exchange," European Research Studies Journal, European Research Studies Journal, vol. 0(4B), pages 305-318.
    14. Zhanarys S. Raimbekov & Bakyt U. Syzdykbayeva & Kamshat P. Mussina & Luiza P. Moldashbayeva & Bakytzhamal A. Zhumataeva, 2017. "The Study of the Logistics Development Effectiveness in the Eurasian Economic Union Countries and Measures to Improve it," European Research Studies Journal, European Research Studies Journal, vol. 0(4B), pages 260-276.
    15. Meira, Erick & Cyrino Oliveira, Fernando Luiz & de Menezes, Lilian M., 2021. "Point and interval forecasting of electricity supply via pruned ensembles," Energy, Elsevier, vol. 232(C).
    16. Claudia Schütze & Catherine Cleophas & Monideepa Tarafdar, 2020. "Revenue management systems as symbiotic analytics systems: insights from a field study," Business Research, Springer;German Academic Association for Business Research, vol. 13(3), pages 1007-1031, November.

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