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The Role Of Promotion Strategies In Personal Sellingp

Author

Listed:
  • Aftab Alam

    (Department of Marketing College of Business Administration King Saud University Riyadh Saudi Arabia)

  • Dr.Mohammad Almotairi

    (Department of Marketing College of Business Administration King Saud University Riyadh Saudi Arabia)

  • Dr.Kamisan Gaadar

    (University of Kuala Lumpur Business School (Uni Kl) Kuala Lumpur Malaysia)

Abstract

The example of any organization in the marketing figure below is clear evidence that a product must be promoted and the advertising is not the only way. A rounded marketing plan should include an appropriate mix of promotion. This mixture should rely not only on advertising - sales personnel, advertising and sales promotion should be included also. This paper examines the process of communication in general as well as components of this promotion like advertising are part of the Processes attention is paid to the role of sales staff, both locally and internationally. The pre- and the use of local nationals for sale are also treated disadvantages. A section dedicated to the treatment of advertising; examine the principles for a strong marketing campaign, focusing on dealing with negative publicity. Another article examines the use of sales promotions and the influence of local regulations on sales promotion techniques.

Suggested Citation

  • Aftab Alam & Dr.Mohammad Almotairi & Dr.Kamisan Gaadar, 2013. "The Role Of Promotion Strategies In Personal Sellingp," Far East Journal of Psychology and Business, Far East Research Centre, vol. 12(4), pages 41-49, September.
    • Handle: RePEc:fej:articl:v:12c:y:2013:i:4:p:41-49
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    References listed on IDEAS

    as
    1. Cheema, M. A. & Bandaragoda, D. J., 1997. "Baseline survey for farmers organizations of Mirwal and Shahpur small dams, Punjab, Pakistan," IWMI Research Reports H009250, International Water Management Institute.
    2. Chen, Shaohua & Ravallion, Martin, 2003. "Hidden impact ? Ex-post evaluation of an anti-poverty program," Policy Research Working Paper Series 3049, The World Bank.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Organization; Advertising; Communication; Component; Internationally; Treatment;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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