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Corporate Social Responsibility - Business Opportunity or Obligation for Georgian Companies

Author

Listed:
  • Tea Kasradze

    (Professor, Caucasus International University, Georgia)

  • Sopio Machkhashvili

Abstract

CSR is a relatively new concept for Georgia. Its history is not even two decades old, and the development process is taking place at a slow pace. In recent years, the concept of social responsibility has been more or less accepted by large businesses. From unsystematic CSR measures companies are slowly moving to a strategic approach, although their social initiatives are mainly focused on increasing the well-being of vulnerable groups of society. On the one hand, this is due to the insufficient level of awareness of CSR in the business sector, and on the other hand, the limited expectations of society because the public's perception of CSR is mainly related to charity. The paper presents an analysis of the modern trends in the development of CSR in Georgia using qualitative and quantitative secondary data. It is based on the works and studies of various scientists. Qualitative analysis, namely statistical and thematic analysis methods are used as the method of analysis.

Suggested Citation

  • Tea Kasradze & Sopio Machkhashvili, 2023. "Corporate Social Responsibility - Business Opportunity or Obligation for Georgian Companies," European Journal of Marketing and Economics Articles, Revistia Research and Publishing, vol. 6, ejme_v6_i.
    • Handle: RePEc:eur:ejmejr:120
    as

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    References listed on IDEAS

    as
    1. Abagail McWilliams & Donald S. Siegel & Patrick M. Wright, 2006. "Corporate Social Responsibility: Strategic Implications," Journal of Management Studies, Wiley Blackwell, vol. 43(1), pages 1-18, January.
    2. Gunnar Friede & Timo Busch & Alexander Bassen, 2015. "ESG and financial performance: aggregated evidence from more than 2000 empirical studies," Journal of Sustainable Finance & Investment, Taylor & Francis Journals, vol. 5(4), pages 210-233, October.
    3. repec:ayu:journl:v:2:y:2014:i:3:p:43-56 is not listed on IDEAS
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