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Student Awareness of University Social Responsibility Initiatives: A Pilot Study at a Polish University

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  • Katarzyna Jach
  • Krzysztof Hankiewicz

Abstract

Purpose: Understanding students' awareness and perceptions of University Social Responsibility (USR) is crucial, as it can influence their engagement with sustainable development initiatives and shape the university's overall impact on society. The aim of this study was to analyse the awareness of the USR concept among student at a selected Polish university. Additionally, various aspects of USR and USR practices implemented at the investigated university were assessed. Design/Methodology/Approach: The study aimed to answer three main research questions regarding students' knowledge of USR terms, their perception of the university's USR efforts, and their recognition of good USR practices. The survey involved 60 non-randomly selected students, with the questionnaire validated through a pilot study. USR practices implemented at the investigated university were chosen due to their range, longevity and repeatability. Findings: While most respondents were unfamiliar with Corporate Social Responsibility (CSR) concept, they demonstrated an understanding of its derivative, University Social Responsibility (USR). They assessed the university’s compliance with USR requirements in specific aspects rather positively, although the high uncertainty level was stated. The best recognized USR practices were mainly focused on community building. Practical Implications: The knowledge about students‘ familiarity with USR concepts can support proper implementation of USR strategy, especially in the educational field. The relatively low recognition level of chosen USR good practices demonstrated by students show the strong need for better promotion of university activities among stakeholders. Originality/Value: This research contributes to the broader understanding of how USR is perceived by students and highlights areas for improvement in USR communication and implementation.

Suggested Citation

  • Katarzyna Jach & Krzysztof Hankiewicz, 2025. "Student Awareness of University Social Responsibility Initiatives: A Pilot Study at a Polish University," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 1010-1020.
    • Handle: RePEc:ers:journl:v:xxviii:y:2025:i:1:p:1010-1020
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    References listed on IDEAS

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    1. José Luis Vázquez & Carlota L. Aza & Ana Lanero, 2016. "University social responsibility as antecedent of students’ satisfaction," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 13(2), pages 137-149, July.
    2. Katarzyna Pactwa & Justyna Woźniak & Katarzyna Jach & Anna Brdulak, 2024. "Including the social responsibility of universities and sustainable development goals in the strategic plans of universities in Europe," Sustainable Development, John Wiley & Sons, Ltd., vol. 32(5), pages 4593-4605, October.
    3. Joana Araújo & Inês Veiga Pereira & José Duarte Santos, 2023. "The Effect of Corporate Social Responsibility on Brand Image and Brand Equity and Its Impact on Consumer Satisfaction," Administrative Sciences, MDPI, vol. 13(5), pages 1-16, April.
    4. Federico Schimperna & Fabio Nappo & Federica Collaretti, 2022. "Universities and CSR Teaching: New Challenges and Trends," Administrative Sciences, MDPI, vol. 12(2), pages 1-13, April.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    University Social Responsibility (USR); sustainable development; student awareness; higher education; social engagement.;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions
    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • O35 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Social Innovation

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