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El impacto de los componentes del comportamiento planificado en las intenciones emprendedoras en estudiantes universitarios de Puebla, México

Author

Listed:
  • Miguel Cruz Vasquez

    (Universidad Popular Autónoma del Estado de Puebla)

  • Alfredo Cuecuecha Mendoza

    (Universidad Popular Autónoma del Estado de Puebla)

  • Erik Tapia Mejía

    (El Colegio de Puebla A. C.)

Abstract

El objetivo de este artículo es obtener el impacto de los componentes de la Teoría del Comportamiento Planeado sobre la intención emprendedora de universitarios. Utilizando una muestra de 336 estudiantes de una Universidad Tecnológica en Puebla, México, se estiman cuatro componentes del comportamiento planeado que miden: la actitud, las normas sociales subjetivas, la percepción de control del comportamiento y la atracción por el emprendimiento. Se aplican cuatro metodologías para identificar el impacto de obtener un score alto sobre la intención de emprender, usando como supuesto de identificación que los individuos no pueden controlar la intensidad de su score. Los resultados muestran que la percepción de control del comportamiento es el elemento más importante para predecir las intenciones de emprender. Nuestros resultados también identifican la importancia relativa de los diferentes componentes de la percepción del control del comportamiento. Los resultados indican la importancia de la inclusión de independencia y libertad de expresar nuevas ideas en la educación de estudiantes universitarios de Puebla, México, para fortalecer las intenciones emprendedoras.

Suggested Citation

  • Miguel Cruz Vasquez & Alfredo Cuecuecha Mendoza & Erik Tapia Mejía, 2023. "El impacto de los componentes del comportamiento planificado en las intenciones emprendedoras en estudiantes universitarios de Puebla, México," Ensayos Revista de Economía, Universidad Autónoma de Nuevo León, vol. 42(2), pages 121-150, July.
    • Handle: RePEc:ere:journl:v:42:y:2023:i:2:id:220
    DOI: 10.29105/ensayos42.2-1
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    References listed on IDEAS

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