IDEAS home Printed from https://ideas.repec.org/a/epw/ejedu0/v2y2021i2id30059.html

The Use of Social Networking Sites and Other Services for Learning among College Youth

Author

Listed:
  • Mool Raj
  • Adit Gupta
  • Nidhi Slathia

Abstract

Most of the college youth believe that the social networking sites and other streaming services facilitate the learning process. The purpose of the present research study was to assess the attitudes of college youth towards social networking sites and utilising other services such as YouTube etc. as tools for education. The sample for the study were selected randomly and included 180 college youth studying in Government Degree colleges of Jammu, India. Data were collected through survey method and self-prepared tool which was used to assess the attitude of college youth towards social networking sites and other services as a tool for education. Findings revealed that YouTube is used by a large number of users as compared to WhatsApp and Facebook. Majority of the undergraduate youth are using YouTube videos, WhatsApp messenger and LinkedIn for viewing and sharing educational content. It was also found that male college youth used more of LinkedIn and Twitter, while female college youth used more of Facebook, WhatsApp and YouTube. In addition to this, the study shows that no significant differences exist in the attitude and perceived impact of male and female students at the undergraduate level. However, they have equally shown positive and favourable attitude towards social networking.

Suggested Citation

  • Mool Raj & Adit Gupta & Nidhi Slathia, 2021. "The Use of Social Networking Sites and Other Services for Learning among College Youth," European Journal of Education and Pedagogy, European Open Science, vol. 2(2), pages 5-8, March.
  • Handle: RePEc:epw:ejedu0:v:2:y:2021:i:2:id:30059
    DOI: 10.24018/ejedu.2021.2.2.59
    as

    Download full text from publisher

    File URL: https://eu-opensci.org/index.php/ejedu/article/view/30059
    File Function: Abstract page
    Download Restriction: no

    File URL: https://eu-opensci.org/index.php/ejedu/article/download/30059/5682
    File Function: Full text
    Download Restriction: no

    File URL: https://libkey.io/10.24018/ejedu.2021.2.2.59?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Kawaljeet Kaur Kapoor & Kuttimani Tamilmani & Nripendra P. Rana & Pushp Patil & Yogesh K. Dwivedi & Sridhar Nerur, 2018. "Advances in Social Media Research: Past, Present and Future," Information Systems Frontiers, Springer, vol. 20(3), pages 531-558, June.
    2. Sunitha Kuppuswamy & P. B. Shankar Narayan, 2010. "The Impact of Social Networking Websites on the Education of Youth," International Journal of Virtual Communities and Social Networking (IJVCSN), IGI Global, vol. 2(1), pages 67-79, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Naveena Prakasam & Louisa Huxtable-Thomas, 2021. "Reddit: Affordances as an Enabler for Shifting Loyalties," Information Systems Frontiers, Springer, vol. 23(3), pages 723-751, June.
    2. Stefano Di Lauro & Aizhan Tursunbayeva & Gilda Antonelli & Marcello Martinez, 2021. "Organizational and Corporate Identity on Social Media: A Literature Review," International Journal of Business and Management, Canadian Center of Science and Education, vol. 15(4), pages 1-53, July.
    3. Irina Maiorescu & Mihaela Bucur & Bogdan Georgescu & Daniel Moise & Vasile Alecsandru Strat & Ion Daniel Zgură, 2020. "Social Media and IOT Wearables in Developing Marketing Strategies. Do SMEs Differ From Large Enterprises?," Sustainability, MDPI, vol. 12(18), pages 1-18, September.
    4. Rand Al-Dmour & Ola H. Alkhatib & Hani Al-Dmour & Eatedal Basheer Amin, 2023. "The Influence of Social Marketing Drives on Brand Loyalty via the Customer Satisfaction as a Mediating Factor in Travel and Tourism Offices," SAGE Open, , vol. 13(2), pages 21582440231, June.
    5. Acharya, Abhilash & Singh, Sanjay Kumar & Pereira, Vijay & Singh, Poonam, 2018. "Big data, knowledge co-creation and decision making in fashion industry," International Journal of Information Management, Elsevier, vol. 42(C), pages 90-101.
    6. Abderahman Rejeb & Karim Rejeb & Yasanur Kayikci & Andrea Appolloni & Horst Treiblmaier, 2024. "Mapping the knowledge domain of green procurement: a review and bibliometric analysis," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(12), pages 30027-30061, December.
    7. Osarodion Ogiemwonyi & Muhammad Tahir Jan, 2025. "Causal analysis of social media on environmental and health concerns, attitudes, and social influence that leads to green purchase behavior," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 22(3), pages 713-749, September.
    8. Raed S. Algharabat & Nripendra P. Rana, 0. "Social Commerce in Emerging Markets and its Impact on Online Community Engagement," Information Systems Frontiers, Springer, vol. 0, pages 1-22.
    9. Saito, Taiga & Takahashi, Akihiko & Koide, Noriaki & Ichifuji, Yu, 2019. "Application of online booking data to hotel revenue management," International Journal of Information Management, Elsevier, vol. 46(C), pages 37-53.
    10. Anita Mendiratta & Shveta Singh & Surendra Singh Yadav & Arvind Mahajan, 2023. "Bibliometric and Topic Modeling Analysis of Corporate Social Irresponsibility," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 24(3), pages 319-339, September.
    11. Cao, Xiongfei & Yu, Lingling, 2019. "Exploring the influence of excessive social media use at work: A three-dimension usage perspective," International Journal of Information Management, Elsevier, vol. 46(C), pages 83-92.
    12. Roman Lukyanenko & Andrea Wiggins & Holly K. Rosser, 0. "Citizen Science: An Information Quality Research Frontier," Information Systems Frontiers, Springer, vol. 0, pages 1-23.
    13. Srivastava, Abhishek & Bala, Pradip Kumar & Kumar, Bipul, 2020. "New perspectives on gray sheep behavior in E-commerce recommendations," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
    14. Sreejesh, S. & Ghosh, Tathagata & Dwivedi, Yogesh K., 2021. "Moving beyond the content: The role of contextual cues in the effectiveness of gamification of advertising," Journal of Business Research, Elsevier, vol. 132(C), pages 88-101.
    15. Fatuma Namisango & Kyeong Kang & Ghassan Beydoun, 2022. "How the Structures Provided by Social Media Enable Collaborative Outcomes: A Study of Service Co-creation in Nonprofits," Information Systems Frontiers, Springer, vol. 24(2), pages 517-535, April.
    16. Wang, Xuequn & Lin, Xiaolin & Spencer, Marilyn K., 2019. "Exploring the effects of extrinsic motivation on consumer behaviors in social commerce: Revealing consumers’ perceptions of social commerce benefits," International Journal of Information Management, Elsevier, vol. 45(C), pages 163-175.
    17. Wenjie Huang, 2025. "The Crystal Ball of User-Generated Content: Indication of P2P Lending Platform Failure," Information Systems Frontiers, Springer, vol. 27(2), pages 507-521, April.
    18. Jae Yeon Kim & Jaeung Sim & Daegon Cho, 2023. "Identity and Status: When Counterspeech Increases Hate Speech Reporting and Why," Information Systems Frontiers, Springer, vol. 25(5), pages 1683-1694, October.
    19. Abhinav Kumar & Jyoti Prakash Singh & Yogesh K. Dwivedi & Nripendra P. Rana, 2022. "A deep multi-modal neural network for informative Twitter content classification during emergencies," Annals of Operations Research, Springer, vol. 319(1), pages 791-822, December.
    20. Krishen, Anjala S. & Dwivedi, Yogesh K. & Bindu, N. & Kumar, K. Satheesh, 2021. "A broad overview of interactive digital marketing: A bibliometric network analysis," Journal of Business Research, Elsevier, vol. 131(C), pages 183-195.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:epw:ejedu0:v:2:y:2021:i:2:id:30059. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Support (email available below). General contact details of provider: https://eu-opensci.org/index.php/ejedu .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.