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Do stakeholder management strategy and salience influence corporate social responsibility in Indian companies?

Author

Listed:
  • Supriti Mishra
  • Damodar Suar

Abstract

Purpose - This study aims to examine whether strategy towards primary stakeholders and their salience influence corporate social responsibility towards the corresponding stakeholders. Design/methodology/approach - Data were collected through a questionnaire from 150 senior level managers including CEOs. The stakeholder management strategy, salience, and corporate social responsibility were assessed in the context of employees, customers, investors, community, natural environment, and suppliers. Findings - The favorable strategy towards stakeholders increases the corresponding corporate social responsibility towards them. The salience of all stakeholder groups also enhances the corresponding corporate social responsibility. When salience and strategy are considered, the salience of a particular stakeholder group suppresses the effect of strategy fully or partially on corporate social responsibility. Research limitations/implications - The salience of a stakeholder is a potent antecedent of corporate social responsibility compared with strategy towards that stakeholder. Originality/value - A questionnaire is developed to assess corporate social responsibility in the Indian context, and the link between strategy, salience, and corporate social responsibility is established.

Suggested Citation

  • Supriti Mishra & Damodar Suar, 2010. "Do stakeholder management strategy and salience influence corporate social responsibility in Indian companies?," Social Responsibility Journal, Emerald Group Publishing, vol. 6(2), pages 306-327, June.
  • Handle: RePEc:eme:srjpps:v:6:y:2010:i:2:p:306-327
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    Citations

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    Cited by:

    1. Mariadoss, Babu John & Chi, Ting & Tansuhaj, Patriya & Pomirleanu, Nadia, 2016. "Influences of Firm Orientations on Sustainable Supply Chain Management," Journal of Business Research, Elsevier, vol. 69(9), pages 3406-3414.
    2. Charbel José Chiappetta Jabbour & Angelo Saturnino Neto & Wesley Ricardo Souza Freitas & Adriano Alves Teixeira & Erik Januario da Silva, 2012. "Organizations and the United Nations Millennium Development Goals: Evidence from some of the largest companies in Brazil," Humanomics: The International Journal of Systems and Ethics, Emerald Group Publishing, vol. 28(1), pages 26-41, February.
    3. Vardhini Rajagopal & Lata Dyaram & Venkat Ram Reddy Ganuthula, 2016. "Stakeholder salience and CSR in Indian context," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 43(4), pages 351-363, December.
    4. Chris Mason & John Simmons, 2014. "Embedding Corporate Social Responsibility in Corporate Governance: A Stakeholder Systems Approach," Journal of Business Ethics, Springer, vol. 119(1), pages 77-86, January.

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