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Consumer perspective on CSR literature review and future research agenda

Author

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  • Mobin Fatma
  • Zillur Rahman

Abstract

Purpose - The purpose of this study is to present a taxonomical classification of literature on consumer perspectives toward corporate social responsibility (CSR) along with a comprehensive bibliography and future research agenda. Design/methodology/approach - A range of online database was searched to collect research papers from various journals. Hundred articles were identified from the source of 61 journals that have been reviewed thoroughly. The papers were classified under different categories. Findings - The results show that most of the studies in this context have been conducted in developed countries, and there is a dearth of studies that have been done in a developing economy. This study reveals a growth pattern of research during the time studied and has identified major gaps in the existing literature, and they may be exploited for further research. Research limitations/implications - This study is limited to full-text articles in English that are available in the selected database. The findings are generalized only to the specific population of selected databases for a given time period. This paper will be useful for academicians to analyze the current nature of academic research in this area and will provide an added advantage to managers for understanding the impact of CSR activities on consumer behavior. Originality/value - This is the first academic literature review on consumer perspectives toward CSR, and it provides a bibliography of academic literature from 1997 to 2013, covering 61 journals.

Suggested Citation

  • Mobin Fatma & Zillur Rahman, 2015. "Consumer perspective on CSR literature review and future research agenda," Management Research Review, Emerald Group Publishing Limited, vol. 38(2), pages 195-216, February.
    • Handle: RePEc:eme:mrrpps:v:38:y:2015:i:2:p:195-216
    DOI: 10.1108/MRR-09-2013-0223
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    Citations

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    Cited by:

    1. Jesús del Brío & Edmundo Lizarzaburu Bolaños, 2020. "Effects of CSR and CR on Business Confidence in an Emerging Country," Sustainability, MDPI, vol. 12(12), pages 1-17, June.
    2. Květa Olšanová & Gina Gook & Marija Zlatić, 2018. "Influence of Luxury Companies' Corporate Social Responsibility Activities on Consumer Purchase Intention: Development of a Theoretical Framework," Central European Business Review, Prague University of Economics and Business, vol. 2018(3), pages 1-25.
    3. Karen Paul & Carlos M. Parra, 2021. "Corporate social responsibility in international business literature: results from text data mining of the Journal of International Business Studies," International Journal of Corporate Social Responsibility, Springer, vol. 6(1), pages 1-14, December.
    4. Fatma, Mobin & Rahman, Zillur, 2016. "The CSR's influence on customer responses in Indian banking sector," Journal of Retailing and Consumer Services, Elsevier, vol. 29(C), pages 49-57.
    5. Mobin Fatma & Zillur Rahman, 2016. "Consumer responses to CSR in Indian banking sector," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 13(3), pages 203-222, October.
    6. Jesús Ángel Del Brío & Edmundo Lizarzaburu Bolaños, 2018. "CSR Actions in Companies and Perception of Their Reputation by Managers: Analysis in the Rural Area of an Emerging Country in the Banking Sector," Sustainability, MDPI, vol. 10(4), pages 1-16, March.
    7. Som Sekhar Bhattacharyya & Sumi Jha, 2020. "Explicating micro foundations of corporate social responsibility: a moderated-mediation study of customer, investor and employee roles," International Journal of Ethics and Systems, Emerald Group Publishing Limited, vol. 36(4), pages 619-640, September.
    8. Arli, Denni & Grace, Anthony & Palmer, Janet & Pham, Cuong, 2017. "Investigating the direct and indirect effects of corporate hypocrisy and perceived corporate reputation on consumers’ attitudes toward the company," Journal of Retailing and Consumer Services, Elsevier, vol. 37(C), pages 139-145.
    9. Menno D. T. Jong & Mark Meer, 2017. "How Does It Fit? Exploring the Congruence Between Organizations and Their Corporate Social Responsibility (CSR) Activities," Journal of Business Ethics, Springer, vol. 143(1), pages 71-83, June.
    10. Pilar Fernández‐Ferrín & Sandra Castro‐González & Belén Bande, 2021. "Corporate social responsibility, emotions, and consumer loyalty in the food retail context: Exploring the moderating effect of regional identity," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(2), pages 648-666, March.
    11. Luger, Michaela & Hofer, Katharina Maria & Floh, Arne, 2022. "Support for corporate social responsibility among generation Y consumers in advanced versus emerging markets," International Business Review, Elsevier, vol. 31(2).
    12. Mahalaxmi Adhikariparajuli & Abeer Hassan & Benedetta Siboni, 2021. "CSR Implication and Disclosure in Higher Education: Uncovered Points. Results from a Systematic Literature Review and Agenda for Future Research," Sustainability, MDPI, vol. 13(2), pages 1-23, January.

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