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Evaluating the critical determinants for adopting e‐market in Australian small‐and‐medium sized enterprises

Author

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  • Xiaoxia Duan
  • Hepu Deng
  • Brian Corbitt

Abstract

Purpose - The purpose of this paper is to present an empirical investigation of the critical determinants for the adoption of e‐market in Australian small‐and‐medium sized enterprises (SMEs) within the technology‐organization‐environment (TOE) framework. Design/methodology/approach - A conceptual model is proposed for better understanding the adoption of e‐market in Australian SMEs. Structural equation modelling is used for testing and validating the proposed conceptual model based on the survey data collected from Australian SMEs. A logistic regression analysis is conducted for identifying the relationship between the critical determinants and the adoption of e‐market in Australian SMEs. Findings - A positive relationship is identified between the perceived direct benefit, top management support, external pressure, trust and the adoption of e‐market in Australian SMEs. The top management support emerges as the most critical determinant. The perceived indirect benefit, size and organization readiness, however, do not show a significant influence on the adoption of e‐market in Australian SMEs. Research limitations/implications - This study focuses on the investigation of the critical determinants in the adoption of e‐market in Australian SMEs. In order to gain an holistic understanding of the e‐market adoption in Australian SMEs, the impact of adopting e‐market on the performance of SMEs should be examined. Furthermore, this study does not distinguish the adoption of e‐market in SMEs between Australian metropolitan and rural areas. SMEs located in rural areas by the nature and location own specific characteristics such as a limited access to resources and less influenced by external pressure. The issues of their concern in the adoption of e‐market might be different from those located in metropolitan areas. Originality/value - This study contributes to the e‐market adoption research in proposing and validating a research model for the e‐market adoption within the TOE framework, and by highlighting the criticality of the determinants of adopting e‐market in Australian SMEs.

Suggested Citation

  • Xiaoxia Duan & Hepu Deng & Brian Corbitt, 2012. "Evaluating the critical determinants for adopting e‐market in Australian small‐and‐medium sized enterprises," Management Research Review, Emerald Group Publishing Limited, vol. 35(3/4), pages 289-308, March.
    • Handle: RePEc:eme:mrrpps:v:35:y:2012:i:3/4:p:289-308
    DOI: 10.1108/01409171211210172
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    Citations

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    Cited by:

    1. Ilin, Vladimir & Ivetić, Jelena & Simić, Dragan, 2017. "Understanding the determinants of e-business adoption in ERP-enabled firms and non-ERP-enabled firms: A case study of the Western Balkan Peninsula," Technological Forecasting and Social Change, Elsevier, vol. 125(C), pages 206-223.
    2. Al-Omoush, Khaled Saleh & Simón-Moya, Virginia & Al-ma'aitah, Mohammad Atwah & Sendra-García, Javier, 2021. "The determinants of social CRM entrepreneurship: An institutional perspective," Journal of Business Research, Elsevier, vol. 132(C), pages 21-31.
    3. Mouaad Hafsi & Saïd Assar, 2021. "Proposal of a visual impact analysis approach based on enterprise modeling: case of customer experience projects in the banking sector," Post-Print hal-03549686, HAL.
    4. Hepu Deng & Sophia Xiaoxia Duan & Donghui Jie & Jiangjing Fu, 2019. "An Efficiency-Based Approach for Selecting Electronic Markets in Sustainable Electronic Business: A SME’s Perspective," Sustainability, MDPI, vol. 11(7), pages 1-13, March.
    5. Nguyen, Hong-Oanh, 2013. "Critical factors in e-business adoption: Evidence from Australian transport and logistics companies," International Journal of Production Economics, Elsevier, vol. 146(1), pages 300-312.
    6. Hoang Thuy Dam Luong & Nguyen Huy Khanh, 2022. "Towards an economic recovery after the COVID-19 pandemic: empirical study on electronic commerce adoption by small and medium-sized enterprises in Vietnam," Management & Marketing, Sciendo, vol. 17(2), pages 98-119, June.
    7. Aboelmaged, Mohamed Gamal, 2014. "Predicting e-readiness at firm-level: An analysis of technological, organizational and environmental (TOE) effects on e-maintenance readiness in manufacturing firms," International Journal of Information Management, Elsevier, vol. 34(5), pages 639-651.
    8. Christine Ivy Hurasha & Tafara Chiremba, 2017. "Influence of electronic commerce on business performance: Evidence from e-commerce organisations in Harare, Zimbabwe," Journal of Economics and Behavioral Studies, AMH International, vol. 8(6), pages 146-152.
    9. Gupta, Somya & Ghardallou, Wafa & Pandey, Dharen Kumar & Sahu, Ganesh P., 2022. "Artificial intelligence adoption in the insurance industry: Evidence using the technology–organization–environment framework," Research in International Business and Finance, Elsevier, vol. 63(C).

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