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The evolutionary process of global market expansion: experiences of MNCs in China

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  • Cui, Geng

Abstract

In light of increasing globalization of the world economy, effective entry and expansion of multinational corporations (MNCs) in the global market have been of considerable interest to researchers. This study adopts the evolutionary perspective in analyzing MNCs' entry and expansion in the global market and proposes four stages of development: preparation, entry, expansion, and experienced. Furthermore, it explores the evolving nature of MNCs' objectives in each stage and discusses the strategic transitions with respect to mode and scale, operations management, marketing strategies, and human resources. Examination of the evolution of China's market environment and MNCs' activities in the country illustrates the adequacy and application of the framework.

Suggested Citation

  • Cui, Geng, 1998. "The evolutionary process of global market expansion: experiences of MNCs in China," Journal of World Business, Elsevier, vol. 33(1), pages 87-110.
    • Handle: RePEc:eee:worbus:v:33:y:1998:i:1:p:87-110
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    1. Wong, Yim Yu & Maher, Thomas E., 1997. "New key success factors for China's growing market," Business Horizons, Elsevier, vol. 40(3), pages 43-52.
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    Cited by:

    1. Lu, Jane W., 2003. "The evolving contributions in international strategic management research," Journal of International Management, Elsevier, vol. 9(2), pages 193-213.
    2. Jing Yang & Frank Tipton & Jiatao Li, 2011. "A review of foreign business management in China," Asia Pacific Journal of Management, Springer, vol. 28(3), pages 627-659, September.
    3. Hatani, Faith & McGaughey, Sara L., 2013. "Network cohesion in global expansion: An evolutionary view," Journal of World Business, Elsevier, vol. 48(4), pages 455-465.

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