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Designing and managing interpretive experiences at religious sites: Visitors' perceptions of Canterbury Cathedral

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  • Hughes, K.
  • Bond, N.
  • Ballantyne, R.

Abstract

Tourism to religious sites is growing worldwide, yet our understanding of the motives, interests and needs of tourists at these sites is limited. Research in British cathedrals suggests that many regard religious sites as leisure or recreational attractions and correspondingly, seek interpretation of the secular as well as spiritual aspects. This study surveyed 233 tourists at Canterbury Cathedral in the UK and found that tourists felt it was important to provide directional signage, displays and exhibits, value for money, attendants and equal access at the site. Overall, respondents rated their experiences positively, but wanted more information on the cathedral's history, architecture and artwork, as well as stories regarding people connected with the site. Recommendations for improving interpretation at Canterbury Cathedral are presented, and implications for the design of interpretive experiences at this and other religious sites discussed.

Suggested Citation

  • Hughes, K. & Bond, N. & Ballantyne, R., 2013. "Designing and managing interpretive experiences at religious sites: Visitors' perceptions of Canterbury Cathedral," Tourism Management, Elsevier, vol. 36(C), pages 210-220.
    • Handle: RePEc:eee:touman:v:36:y:2013:i:c:p:210-220
    DOI: 10.1016/j.tourman.2012.11.022
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    References listed on IDEAS

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    1. Ballantyne, Roy & Packer, Jan & Falk, John, 2011. "Visitors’ learning for environmental sustainability: Testing short- and long-term impacts of wildlife tourism experiences using structural equation modelling," Tourism Management, Elsevier, vol. 32(6), pages 1243-1252.
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    1. Ballantyne, Roy & Hughes, Karen & Bond, Nigel, 2016. "Using a Delphi approach to identify managers' preferences for visitor interpretation at Canterbury Cathedral World Heritage Site," Tourism Management, Elsevier, vol. 54(C), pages 72-80.
    2. Rafael Robina Ramírez & Manuel Pulido Fernández, 2018. "Religious Experiences of Travellers Visiting the Royal Monastery of Santa María de Guadalupe (Spain)," Sustainability, MDPI, vol. 10(6), pages 1-19, June.
    3. Leask, Anna, 2016. "Visitor attraction management: A critical review of research 2009–2014," Tourism Management, Elsevier, vol. 57(C), pages 334-361.
    4. Kyuri Baek & Yunseon Choe & Seungjae Lee & Gyehee Lee & Tae-Il Pae, 2022. "The Effects of Pilgrimage on the Meaning in Life and Life Satisfaction as Moderated by the Tourist’s Faith Maturity," Sustainability, MDPI, vol. 14(5), pages 1-20, March.
    5. Healy, Noel & van Riper, Carena J. & Boyd, Stephen W., 2016. "Low versus high intensity approaches to interpretive tourism planning: The case of the Cliffs of Moher, Ireland," Tourism Management, Elsevier, vol. 52(C), pages 574-583.
    6. Yoo, Jaeho & Choe, Yunseon & Lee, Gyehee, 2022. "Exploring pilgrimage value by ZMET: The mind of Christian pilgrims," Annals of Tourism Research, Elsevier, vol. 96(C).
    7. Maria Tătărușanu & Gina Ionela Butnaru & Valentin Niță & Angelica-Nicoleta Neculăesei & Elena Ciortescu, 2021. "The Influence of Interpretation through Guiding Tour, Quality of Reception and Relics’ Worship on the Satisfaction of Pilgrims Attending the Iasi Feast," Sustainability, MDPI, vol. 13(12), pages 1-16, June.

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