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Low versus high intensity approaches to interpretive tourism planning: The case of the Cliffs of Moher, Ireland

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  • Healy, Noel
  • van Riper, Carena J.
  • Boyd, Stephen W.

Abstract

In recent decades, investments in tourism capital and the advancement of media technologies have transformed the construction and consumption of tourism destinations. Using the $45 million Cliffs of Moher (CoM) visitor center in the west of Ireland as a case study, this paper investigates a central debate in interpretive planning: how the intensity of multimedia applications and onsite facilities shapes visitor experiences in natural area destinations. Drawing from onsite surveys, semi-structured interviews and participant observations, as well as comparative evaluations of the former and current visitor centers, results indicated that low-intensity interpretation was preferred to high-intensity, technologically driven displays. This paper challenges the dominant producer-oriented development paradigm for visitor centers where the architectural design is often the focus of attention. Instead, the authors argue for greater emphasis to be placed on interpretation that incorporates the perspectives of visitors and residents throughout all phases of the planning process.

Suggested Citation

  • Healy, Noel & van Riper, Carena J. & Boyd, Stephen W., 2016. "Low versus high intensity approaches to interpretive tourism planning: The case of the Cliffs of Moher, Ireland," Tourism Management, Elsevier, vol. 52(C), pages 574-583.
    • Handle: RePEc:eee:touman:v:52:y:2016:i:c:p:574-583
    DOI: 10.1016/j.tourman.2015.08.009
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    References listed on IDEAS

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    1. Garrod, Brian & Fyall, Alan & Leask, Anna & Reid, Elaine, 2012. "Engaging residents as stakeholders of the visitor attraction," Tourism Management, Elsevier, vol. 33(5), pages 1159-1173.
    2. Hughes, K. & Bond, N. & Ballantyne, R., 2013. "Designing and managing interpretive experiences at religious sites: Visitors' perceptions of Canterbury Cathedral," Tourism Management, Elsevier, vol. 36(C), pages 210-220.
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    Cited by:

    1. Podoshen, Jeffrey S. & Yan, Grace & Andrzejewski, Susan A. & Wallin, Jason & Venkatesh, Vivek, 2018. "Dark tourism, abjection and blood: A festival context," Tourism Management, Elsevier, vol. 64(C), pages 346-356.
    2. Francesca De Canio & Elisa Martinelli & Margherita Peruzzini & Sara Cavallaro, 2022. "Experiencing a Food Production Site Using Wearable Devices: The Indirect Impact of Immersion and Presence in VR Tours," Sustainability, MDPI, vol. 14(5), pages 1-17, March.
    3. Sabine Panzer-Krause, 2022. "Rural Tourism in and after the COVID-19 Era: “Revenge Travel” or Chance for a Degrowth-Oriented Restart? Cases from Ireland and Germany," Tourism and Hospitality, MDPI, vol. 3(2), pages 1-17, April.
    4. Maria TĂTĂRUSANU, 2021. "Methods Of Interpretation In The Nature-Based Tourism - A Qualitative Survey," EURINT, Centre for European Studies, Alexandru Ioan Cuza University, vol. 8, pages 165-177, July.
    5. Marek Nowacki, 2021. "Heritage Interpretation and Sustainable Development: A Systematic Literature Review," Sustainability, MDPI, vol. 13(8), pages 1-16, April.

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