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Forecasting the evolution of urban mobility: The influence of anthropomorphism and social responsiveness in the transition from human to automated driving

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  • Wu, Min
  • Yuen, Kum Fai
  • Li, Kevin X.

Abstract

The transition to automated driving has prompted efforts to anthropomorphize urban transportation, aiming to replicate traditional driver-pedestrian interactions and enhance safety when human drivers are absent. However, prior research on anthropomorphism has shown inconsistency, potentially hindering its practical implementation in pedestrian-vehicle interactions. This study addressed these inconsistencies by examining the contingent role of social responsiveness. Using a 2 × 2 between-subjects experimental design, this study investigated the crossover interaction effects of anthropomorphism and social responsiveness on pedestrian-vehicle interactions at urban crossings. Two sequential studies were conducted: Study 1 examined the crossover interaction effects on cognitive factors and behavioral consequences (responsibility attribution and behavioral intention). Study 2 delved into the underlying mechanisms and contingencies of these interactions. Results reveal: (1) combining anthropomorphism and social responsiveness is crucial for effective pedestrian crossing and communication in the absence of human drivers; (2) the positive effects of this combination on responsibility attribution and behavioral intention are mediated by cognitive factors; and (3) non-responsive humanoid vehicles may not measure up to non-responsive, non-humanoid vehicles, yet responsive humanoid vehicles can outperform responsive, non-humanoid vehicles. These findings support the theory and guide the development of secure, interactive designs for the next generation of urban mobility in the transition to automated driving.

Suggested Citation

  • Wu, Min & Yuen, Kum Fai & Li, Kevin X., 2024. "Forecasting the evolution of urban mobility: The influence of anthropomorphism and social responsiveness in the transition from human to automated driving," Technology in Society, Elsevier, vol. 79(C).
    • Handle: RePEc:eee:teinso:v:79:y:2024:i:c:s0160791x24002756
    DOI: 10.1016/j.techsoc.2024.102727
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    References listed on IDEAS

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