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On the discursive construction of a socially responsible organization

  • Siltaoja, Marjo
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    Summary Drawing upon critical discourse analysis, this article investigates how a newspaper organization is discursively legitimized as a socially responsible organization. The empirical data are based on 16 interviews conducted among the employees of a newspaper organization. The study has two main implications. First, I suggest that corporate social responsibility in a newspaper organization is constructed around a discursive struggle concerning the role and goals of the newspaper business. More importantly, such debate includes a discursive struggle between professional, social and economic claims. This study further contributes to the literature concerning discursive legitimation strategies in organizational literature by empirically examining their emergence in a CSR framework. I also demonstrate how metaphors can play an important role in constructing legitimacy and illegitimacy for certain organizational practices.

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    Article provided by Elsevier in its journal Scandinavian Journal of Management.

    Volume (Year): 25 (2009)
    Issue (Month): 2 (June)
    Pages: 191-202

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    Handle: RePEc:eee:scaman:v:25:y:2009:i:2:p:191-202
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