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Co-evolution between etailing and parcel express industry and its geographical imprints: The case of China

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  • Wang, James J.
  • Xiao, Zuopeng

Abstract

This study conceptualizes the relationship between etailing (e-retailing) and the parcel express industry (PEI) and analyzes their co-evolution in China. Four operational models of etailing are discussed in the context of their intertwining relations with different forms of parcel express services. This co-evolution generated compound outcomes because of the late start of PEI and the fast growth of online shopping in China. These four models coexist, with two standing out as major types that suggest future directions. Two major geographical imprints of this process are explained and conceptualized: (1) the zonal delivery strategy by supply-chain-based e-merchants, which is conceptualized into a choice model of order-fulfilling locations to strengthen timely delivery; and (2) the Baoyou strategy advocated by e-market-based retailers and their logistic support for a slower, low-cost market of larger geographical coverage compared to the first strategy. Both strategies demonstrate that co-evolution is not only a path-dependent process but is also associated with place-dependent institutions.

Suggested Citation

  • Wang, James J. & Xiao, Zuopeng, 2015. "Co-evolution between etailing and parcel express industry and its geographical imprints: The case of China," Journal of Transport Geography, Elsevier, vol. 46(C), pages 20-34.
    • Handle: RePEc:eee:jotrge:v:46:y:2015:i:c:p:20-34
    DOI: 10.1016/j.jtrangeo.2015.05.005
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    References listed on IDEAS

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    Cited by:

    1. Sijing Liu & Jiuping Xu & Xiaoyuan Shi & Guoqi Li & Dinglong Liu, 2018. "Sustainable Distribution Organization Based on the Supply–Demand Coordination in Large Chinese Cities," Sustainability, MDPI, vol. 10(9), pages 1-25, August.
    2. Li, Guoqi & Sun, Wenjie & Yuan, Quan & Liu, Sijing, 2020. "Planning versus the market: Logistics establishments and logistics parks in Chongqing, China," Journal of Transport Geography, Elsevier, vol. 82(C).
    3. John Olsson & Daniel Hellström & Henrik Pålsson, 2019. "Framework of Last Mile Logistics Research: A Systematic Review of the Literature," Sustainability, MDPI, vol. 11(24), pages 1-25, December.
    4. Yu Gong & Lujie Chen & Fu Jia & Richard Wilding, 2019. "Logistics Innovation in China: The Lens of Chinese Daoism," Sustainability, MDPI, vol. 11(2), pages 1-21, January.
    5. Hyunwoo Lim & Minyoung Park, 2019. "Modeling the Spatial Dimensions of Warehouse Rent Determinants: A Case Study of Seoul Metropolitan Area, South Korea," Sustainability, MDPI, vol. 12(1), pages 1-17, December.
    6. Janjevic, Milena & Winkenbach, Matthias, 2020. "Characterizing urban last-mile distribution strategies in mature and emerging e-commerce markets," Transportation Research Part A: Policy and Practice, Elsevier, vol. 133(C), pages 164-196.

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