IDEAS home Printed from https://ideas.repec.org/a/eee/joreco/v63y2021ics0969698921002678.html
   My bibliography  Save this article

The young and the reckless: Social and physical warning messages reduce dangerous driving behavior in a simulator

Author

Listed:
  • Chebat, Daniel-Robert
  • Lemarié, Linda
  • Rotnemer, Batya
  • Talbi, Tzviel
  • Wagner, Michael

Abstract

Road accidents are mostly avoidable and young males seem to be the group most prone to adopt dangerous driving behavior. Many efforts have been made to specifically target this group using two different kinds of warning messages: social and physical warnings. The relative effectiveness of these warning messages has never been compared directly, and their direct effectiveness has never been assessed in a realistic driving simulator to observe possible immediate changes in behavior while driving. Fifty young Israeli drivers (27 women) performed a driving task in a life-size driving simulator before and after watching either a physical or a social warning message. We compared the subject's driving behavior in terms of collisions, speed excesses, and non-compliance with traffic lights before and after watching the warning videos. We show that physical and social warning messages both had an immediate positive influence on reckless driving behavior in a realistic driving scenario, and that viewing the social video had a greater impact on men than on women. Our results indicate that both kinds of warning messages are effective in immediately reducing reckless driving behavior, but that publicity campaigns targeting specifically young males would benefit from developing social warning messages.

Suggested Citation

  • Chebat, Daniel-Robert & Lemarié, Linda & Rotnemer, Batya & Talbi, Tzviel & Wagner, Michael, 2021. "The young and the reckless: Social and physical warning messages reduce dangerous driving behavior in a simulator," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    • Handle: RePEc:eee:joreco:v:63:y:2021:i:c:s0969698921002678
    DOI: 10.1016/j.jretconser.2021.102701
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0969698921002678
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jretconser.2021.102701?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Chris H J Hartgerink & Ilja van Beest & Jelte M Wicherts & Kipling D Williams, 2015. "The Ordinal Effects of Ostracism: A Meta-Analysis of 120 Cyberball Studies," PLOS ONE, Public Library of Science, vol. 10(5), pages 1-24, May.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Adnan Yousaf & Jianping Wu, 2023. "Motorcycle-Riding Experience: Friend or Foe? Understanding Its Effects on Driving Behavior and Accident Risk," Sustainability, MDPI, vol. 15(13), pages 1-17, July.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Nimra Riasat & Zaqia Bano, 2022. "Development and Psychometric Properties of Adult Ostracism Scale," International Journal of Innovations in Science & Technology, 50sea, vol. 4(6), pages 62-69, September.
    2. Yejun Zhang & Mark C. Bolino & Kui Yin, 2023. "The Interactive Effect of Perceived Overqualification and Peer Overqualification on Peer Ostracism and Work Meaningfulness," Journal of Business Ethics, Springer, vol. 182(3), pages 699-716, January.
    3. Ana Paula Gonçalves Donate & Lucas Murrins Marques & Olivia Morgan Lapenta & Manish Kumar Asthana & David Amodio & Paulo Sérgio Boggio, 2017. "Ostracism via virtual chat room—Effects on basic needs, anger and pain," PLOS ONE, Public Library of Science, vol. 12(9), pages 1-13, September.
    4. Yina Mao & Yan Liu & Chunyan Jiang & Iris D. Zhang, 2018. "Why am I ostracized and how would I react? — A review of workplace ostracism research," Asia Pacific Journal of Management, Springer, vol. 35(3), pages 745-767, September.
    5. Michael Niedeggen & Rudolf Kerschreiter & Katharina Schuck, 2019. "Loss of control as a violation of expectations: Testing the predictions of a common inconsistency compensation approach in an inclusionary cyberball game," PLOS ONE, Public Library of Science, vol. 14(9), pages 1-20, September.
    6. Toshiki Ikeda & Yuji Takeda, 2019. "Holding soft objects increases expectation and disappointment in the Cyberball task," PLOS ONE, Public Library of Science, vol. 14(4), pages 1-11, April.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:joreco:v:63:y:2021:i:c:s0969698921002678. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/journal-of-retailing-and-consumer-services .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.