Mass customization in operations management: oxymoron or reality?
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References listed on IDEAS
- Stafford, Edward F. & Tseng, Fan T., 2002. "Two models for a family of flowshop sequencing problems," European Journal of Operational Research, Elsevier, vol. 142(2), pages 282-293, October.
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- Oksana Loginova & X. Henry Wang, 2008. "Mass Customization with Vertically Differentiated Products," Working Papers 08-33, NET Institute.
- Yoo, Jungmin & Park, Minjung, 2016. "The effects of e-mass customization on consumer perceived value, satisfaction, and loyalty toward luxury brands," Journal of Business Research, Elsevier, vol. 69(12), pages 5775-5784.
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KeywordsMass customization Operations management;
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