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Delphi study of the future of marketing of higher education

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  • Hayes, Tom

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  • Hayes, Tom, 2007. "Delphi study of the future of marketing of higher education," Journal of Business Research, Elsevier, vol. 60(9), pages 927-931, September.
    • Handle: RePEc:eee:jbrese:v:60:y:2007:i:9:p:927-931
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    References listed on IDEAS

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    1. Rowe, Gene & Wright, George, 1999. "The Delphi technique as a forecasting tool: issues and analysis," International Journal of Forecasting, Elsevier, vol. 15(4), pages 353-375, October.
    2. Jim Barry & John Chandler & Heather Clark, 2001. "Between the Ivory Tower and the Academic Assembly Line," Journal of Management Studies, Wiley Blackwell, vol. 38(1), pages 88-101, January.
    3. Norman Dalkey & Olaf Helmer, 1963. "An Experimental Application of the DELPHI Method to the Use of Experts," Management Science, INFORMS, vol. 9(3), pages 458-467, April.
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    Cited by:

    1. Ruiz de Sabando, Amaia Lafuente & Forcada Sainz, Francisco Javier & Zorrilla Calvo, María Pilar, 2018. "The marketing orientation as a university management philosophy: a framework to guide its application," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
    2. Kaartemo, Valtteri & Nyström, Anna-Greta, 2021. "Emerging technology as a platform for market shaping and innovation," Journal of Business Research, Elsevier, vol. 124(C), pages 458-468.
    3. Joëlle Barthel & Jean-Pierre Baeyens, 2014. "Marketing as an evolving discipline: emerging paradigms and managerial implications," Working Papers CEB 14-023, ULB -- Universite Libre de Bruxelles.
    4. Alicia Mateos-Ronco & Nieves Peiró Torralba, 2019. "Sustainable Management of Contemporary Art Galleries: A Delphi Survey for the Spanish Art Market," Sustainability, MDPI, vol. 11(2), pages 1-15, January.
    5. Madeline Melchor Cardona & Juan José Bravo, 2012. "Service quality perceptions in higher education institutions: the case of a colombian university," Estudios Gerenciales, Universidad Icesi, December.

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