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Low cost carriers going hybrid: Evidence from Europe

Author

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  • Klophaus, Richard
  • Conrady, Roland
  • Fichert, Frank

Abstract

This paper reports the findings of a survey on European airlines often categorized as low-cost carriers to see to which extent they have changed their business model towards a hybrid strategy, adopting features of full service network airlines. Data is provided on relative frequencies of attributes of the low-cost business model retained and modified respectively. The survey concludes that short-haul airline business models in Europe converge. A large percentage of low-cost carriers has evolved into hybrid carriers which blend low-cost traits with those of full service network carriers.

Suggested Citation

  • Klophaus, Richard & Conrady, Roland & Fichert, Frank, 2012. "Low cost carriers going hybrid: Evidence from Europe," Journal of Air Transport Management, Elsevier, vol. 23(C), pages 54-58.
    • Handle: RePEc:eee:jaitra:v:23:y:2012:i:c:p:54-58
    DOI: 10.1016/j.jairtraman.2012.01.015
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    References listed on IDEAS

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    1. Mason, Keith J. & Morrison, William G., 2008. "Towards a means of consistently comparing airline business models with an application to the [`]low cost' airline sector," Research in Transportation Economics, Elsevier, vol. 24(1), pages 75-84.
    2. Franke, Markus & John, Florian, 2011. "What comes next after recession? – Airline industry scenarios and potential end games," Journal of Air Transport Management, Elsevier, vol. 17(1), pages 19-26.
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