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Going international without going international: multinational virtual teams

  • Van Ryssen, Stefaan
  • Godar, Susan Hayes
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    This case study of a multinational virtual team project tells how students have collaborated to write a paper in country dyads. Spanning our experience over five semesters, the paper shows how students can participate in an actual cross-cultural learning alliance within the normal curriculum. In this project, students are partnered with students from another country and jointly analyze the marketing of a product in the two countries. Communicating by E-mail and the Web, they work together in virtual teams to complete this task. Analyzing the benefits--and the problems--such collaborative efforts present for our students, we offer suggestions for professors who might like to design and administer a similar project. We find that the effectiveness of such projects is dependent on the professor/instructor's ability to help students overcome barriers to successful intercultural communications, not on mastery of technology.

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    Article provided by Elsevier in its journal Journal of International Management.

    Volume (Year): 6 (2000)
    Issue (Month): 1 ()
    Pages: 49-60

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    Handle: RePEc:eee:intman:v:6:y:2000:i:1:p:49-60
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