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Hitting the jackpot: Product proliferation by multiproduct firms under uncertainty

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  • Raubitschek, Ruth S.

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  • Raubitschek, Ruth S., 1988. "Hitting the jackpot: Product proliferation by multiproduct firms under uncertainty," International Journal of Industrial Organization, Elsevier, vol. 6(4), pages 469-488.
    • Handle: RePEc:eee:indorg:v:6:y:1988:i:4:p:469-488
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    Cited by:

    1. Mark Lorenzen & Lars Frederiksen, 2005. "On the Economics of Innovation Projects Product Experimentation in the Music Industry," DRUID Working Papers 05-23, DRUID, Copenhagen Business School, Department of Industrial Economics and Strategy/Aalborg University, Department of Business Studies.
    2. Louis A. Thomas, 1996. "Brand Capital and Entry Order," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 5(1), pages 107-129, March.
    3. Diego Gambetta, 1994. "Inscrutable Markets," Rationality and Society, , vol. 6(3), pages 353-368, July.
    4. Bronnenberg, Bart & Dube, Jean-Pierre, 2016. "The Formation of Consumer Brand Preferences," CEPR Discussion Papers 11648, C.E.P.R. Discussion Papers.
    5. Revoredo-Giha, Cesar, 2015. "Introduction of new food and drink products in the UK: is there a trend towards more sustainability?," 148th Seminar, November 30-December 1, 2015, The Hague, The Netherlands 229273, European Association of Agricultural Economists.
    6. Marcus Asplund & Rickard Sandin, 1999. "The Survival of New Products," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 15(3), pages 219-237, November.
    7. Revoredo-Giha, Cesar, 2014. "Implications of hitting the jackpot competition for the health agenda," 2014 International Congress, August 26-29, 2014, Ljubljana, Slovenia 182833, European Association of Agricultural Economists.

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