Direct-to-consumer advertising (DTCA) for prescription drugs: Consumers' attitudes and preferences concerning its regulation in South Korea
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References listed on IDEAS
- Michal Herzenstein & Sanjog Misra & Steven Posavac, 2004. "How Consumers’ Attitudes Toward Direct-to-Consumer Advertising of Prescription Drugs Influence Ad Effectiveness, and Consumer and Physician Behavior," Marketing Letters, Springer, vol. 15(4), pages 201-212, December.
- Kang, Hye-Young & Kim, Sun Jeong & Cho, Woohyun & Lee, Sunhee, 2009. "Consumer use of publicly released hospital performance information: Assessment of the National Hospital Evaluation Program in Korea," Health Policy, Elsevier, vol. 89(2), pages 174-183, February.
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KeywordsAdvertisement Consumer health information Government regulation Marketing Prescription drugs;
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