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Understanding the role of digital finance in facilitating consumer online purchases: An empirical investigation

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  • Wang, Zhimao
  • Huang, Xucheng

Abstract

This paper analyzed the impact of digital finance on consumer behavior and online buying. It found that digital finance plays a crucial role in enabling online transactions, with most online consumers using digital finance services such as mobile payments and online banking. Digital finance services were found to be reliable and convenient, enhancing consumer trust in making online purchases and lowering perceived risk, which increased online purchasing behavior. The study also found that digital finance services increased the perceived usefulness of online purchasing, leading to increased intention to purchase online.

Suggested Citation

  • Wang, Zhimao & Huang, Xucheng, 2023. "Understanding the role of digital finance in facilitating consumer online purchases: An empirical investigation," Finance Research Letters, Elsevier, vol. 55(PB).
    • Handle: RePEc:eee:finlet:v:55:y:2023:i:pb:s1544612323003112
    DOI: 10.1016/j.frl.2023.103939
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    References listed on IDEAS

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    1. Zhu, Mingxun & Wang, Yanping & Wei, Min & Cai, Zhen, 2023. "How does digital finance affect consumer online shopping: A comprehensive analysis based on econometric model," Finance Research Letters, Elsevier, vol. 54(C).
    2. Sumit Agarwal & Yeow Hwee Chua, 2020. "FinTech and household finance: a review of the empirical literature," China Finance Review International, Emerald Group Publishing Limited, vol. 10(4), pages 361-376, May.
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