A fuzzy set model for market share and preference prediction
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- Imran S. Currim & Rakesh K. Sarin, 1984. "A Comparative Evaluation of Multiattribute Consumer Preference Models," Management Science, INFORMS, vol. 30(5), pages 543-561, May.
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- Karniouchina, Ekaterina V. & Moore, William L. & van der Rhee, Bo & Verma, Rohit, 2009. "Issues in the use of ratings-based versus choice-based conjoint analysis in operations management research," European Journal of Operational Research, Elsevier, vol. 197(1), pages 340-348, August.
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