A Comparative Evaluation of Multiattribute Consumer Preference Models
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"A minőség figyelembevételének szükségessége az egyensúlyi állapot meghatározásában
[The need to consider quality when determining a state of equilibrium]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(1), pages 6-21.
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Keywordsmarketing: consumer preference models; empirical decision theory;
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