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The ripple effect: Institutionalising pro-environmental values to shift societal norms and behaviours

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  • Everard, Mark
  • Reed, Mark S.
  • Kenter, Jasper O.

Abstract

Contemporary markets and societal norms externalise many ecosystem services important for a sustainable future. A range of external legal, market, social protocol and other mechanisms, referred to as ‘societal levers’, constrain or otherwise influence the behaviour of resource managers, and the expectations and assumptions of the society within which they operate. These ‘societal levers’ have progressively institutionalised evolving societal values, influencing markets and other choices. We use the STEEP (social, technological, economic, environmental and political) framework to explore case studies of societal transitions, analysing how emergent concerns become shared and ultimately transformed into ‘levers’, shifting societal norms. Emerging concerns become influential only when they are shared across societal sectors, and when broader implications are realised across multiple dimensions of the STEEP framework. We propose and advocate use of a ‘ripple effect’ of values as a means to direct and accelerate the pace at which environmental concerns shape mainstream societal norms and structures, and become institutionalised in the form of ‘societal levers’.

Suggested Citation

  • Everard, Mark & Reed, Mark S. & Kenter, Jasper O., 2016. "The ripple effect: Institutionalising pro-environmental values to shift societal norms and behaviours," Ecosystem Services, Elsevier, vol. 21(PB), pages 230-240.
  • Handle: RePEc:eee:ecoser:v:21:y:2016:i:pb:p:230-240
    DOI: 10.1016/j.ecoser.2016.08.001
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    Cited by:

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    2. Kenter, Jasper O. & Jobstvogt, Niels & Watson, Verity & Irvine, Katherine N. & Christie, Michael & Bryce, Ros, 2016. "The impact of information, value-deliberation and group-based decision-making on values for ecosystem services: Integrating deliberative monetary valuation and storytelling," Ecosystem Services, Elsevier, vol. 21(PB), pages 270-290.
    3. Li, Xing & Hu, Zhigao & Cao, Jianhua & Xu, Xing, 2022. "The impact of environmental accountability on air pollution: A public attention perspective," Energy Policy, Elsevier, vol. 161(C).
    4. Castañeda-Ayarza, Juan Arturo & Godoi, Beatriz Araújo, 2021. "Macro-environmental influence on the development of Brazilian fuel ethanol between 1975 and 2019," Renewable and Sustainable Energy Reviews, Elsevier, vol. 137(C).
    5. E. Cuadrado & L. H. Macias-Zambrano & A. J. Carpio & C. Tabernero, 2022. "The moderating effect of collective efficacy on the relationship between environmental values and ecological behaviors," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(3), pages 4175-4202, March.
    6. Orchard-Webb, Johanne & Kenter, Jasper O. & Bryce, Ros & Church, Andrew, 2016. "Deliberative Democratic Monetary Valuation to implement the Ecosystem Approach," Ecosystem Services, Elsevier, vol. 21(PB), pages 308-318.
    7. Raymond, Christopher M. & Kenter, Jasper O., 2016. "Transcendental values and the valuation and management of ecosystem services," Ecosystem Services, Elsevier, vol. 21(PB), pages 241-257.
    8. Kenter, Jasper O. & Reed, Mark S. & Fazey, Ioan, 2016. "The Deliberative Value Formation model," Ecosystem Services, Elsevier, vol. 21(PB), pages 194-207.
    9. Irvine, Katherine N. & O’Brien, Liz & Ravenscroft, Neil & Cooper, Nigel & Everard, Mark & Fazey, Ioan & Reed, Mark S. & Kenter, Jasper O., 2016. "Ecosystem services and the idea of shared values," Ecosystem Services, Elsevier, vol. 21(PB), pages 184-193.
    10. Dorota Domalewska, 2021. "A Longitudinal Analysis of the Creation of Environmental Identity and Attitudes towards Energy Sustainability Using the Framework of Identity Theory and Big Data Analysis," Energies, MDPI, vol. 14(3), pages 1-12, January.
    11. Chakraborty, Shamik & Gasparatos, Alexandros & Blasiak, Robert, 2020. "Multiple values for the management and sustainable use of coastal and marine ecosystem services," Ecosystem Services, Elsevier, vol. 41(C).
    12. Karen Bayne & Alan Renwick, 2021. "Beyond Sustainable Intensification: Transitioning Primary Sectors through Reconfiguring Land-Use," Sustainability, MDPI, vol. 13(6), pages 1-22, March.
    13. Ranger, S. & Kenter, J.O. & Bryce, R. & Cumming, G. & Dapling, T. & Lawes, E. & Richardson, P.B., 2016. "Forming shared values in conservation management: An interpretive-deliberative-democratic approach to including community voices," Ecosystem Services, Elsevier, vol. 21(PB), pages 344-357.
    14. Ksenija Kuzmina & Rhoda Trimingham & Tracy Bhamra, 2020. "Organisational Strategies for Implementing Education for Sustainable Development in the UK Primary Schools: A Service Innovation Perspective," Sustainability, MDPI, vol. 12(22), pages 1-16, November.
    15. Kenter, Jasper O. & Bryce, Rosalind & Christie, Michael & Cooper, Nigel & Hockley, Neal & Irvine, Katherine N. & Fazey, Ioan & O’Brien, Liz & Orchard-Webb, Johanne & Ravenscroft, Neil & Raymond, Chr, 2016. "Shared values and deliberative valuation: Future directions," Ecosystem Services, Elsevier, vol. 21(PB), pages 358-371.
    16. Adam P. Hejnowicz & Murray A. Rudd, 2017. "The Value Landscape in Ecosystem Services: Value, Value Wherefore Art Thou Value?," Sustainability, MDPI, vol. 9(5), pages 1-34, May.
    17. Bryce, Rosalind & Irvine, Katherine N. & Church, Andrew & Fish, Robert & Ranger, Sue & Kenter, Jasper O., 2016. "Subjective well-being indicators for large-scale assessment of cultural ecosystem services," Ecosystem Services, Elsevier, vol. 21(PB), pages 258-269.
    18. Silva, Anderson Luís da & Castañeda-Ayarza, Juan Arturo, 2021. "Macro-environment analysis of the corn ethanol fuel development in Brazil," Renewable and Sustainable Energy Reviews, Elsevier, vol. 135(C).

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