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A dynamic marketing model with best reply and inertia

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  • Bischi, Gian Italo
  • Cerboni Baiardi, Lorenzo

Abstract

In this paper we consider a nonlinear discrete-time dynamic model proposed by Farris et al. (2005) as a market share attraction model with two firms that decide marketing efforts over time according to best reply strategies with naïve expectations. The model also considers an adaptive adjustment toward best reply, a form of inertia or anchoring attitude, and we investigate the effects of heterogeneities among firms. A rich scenario of local and global bifurcations is obtained even with just two competing firms, and a comparison is proposed with apparently similar duopoly models based on repeated best reply dynamics with naïve expectations and adaptive adjustment.

Suggested Citation

  • Bischi, Gian Italo & Cerboni Baiardi, Lorenzo, 2015. "A dynamic marketing model with best reply and inertia," Chaos, Solitons & Fractals, Elsevier, vol. 79(C), pages 145-156.
    • Handle: RePEc:eee:chsofr:v:79:y:2015:i:c:p:145-156
    DOI: 10.1016/j.chaos.2015.05.023
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    References listed on IDEAS

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    1. Gregory S. Carpenter & Lee G. Cooper & Dominique M. Hanssens & David F. Midgley, 1988. "Modeling Asymmetric Competition," Marketing Science, INFORMS, vol. 7(4), pages 393-412.
    2. Anna Agliari & Laura Gardini & Tonu Puu, 2006. "Global Bifurcations In Duopoly When The Cournot Point Is Destabilized Via A Subcritical Neimark Bifurcation," International Game Theory Review (IGTR), World Scientific Publishing Co. Pte. Ltd., vol. 8(01), pages 1-20.
    3. Agliari, Anna, 2006. "Homoclinic connections and subcritical Neimark bifurcation in a duopoly model with adaptively adjusted productions," Chaos, Solitons & Fractals, Elsevier, vol. 29(3), pages 739-755.
    4. Bischi, Gian Italo & Kopel, Michael, 2001. "Equilibrium selection in a nonlinear duopoly game with adaptive expectations," Journal of Economic Behavior & Organization, Elsevier, vol. 46(1), pages 73-100, September.
    5. Bischi, Gian Italo & Gardini, Laura & Kopel, Michael, 2000. "Analysis of global bifurcations in a market share attraction model," Journal of Economic Dynamics and Control, Elsevier, vol. 24(5-7), pages 855-879, June.
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    Cited by:

    1. Luca Gori & Luca Guerrini & Mauro Sodini, 2017. "A characterisation of duopoly dynamics with frictions in production adjustments," Journal of Evolutionary Economics, Springer, vol. 27(5), pages 963-988, November.

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