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The identity construction of Chinese anime pilgrims

Author

Listed:
  • Liu, Shang
  • Lai, Dan
  • Li, Zhiyong

Abstract

Anime pilgrimage is a form of tourism induced by a popular culture, the anime culture. To better understand contemporary cultural consumption, this exploratory research studies the tourist identity construction of Chinese anime pilgrims and the role played by cultural context in it. Following an interpretive methodology, this paper illustrates the process of an individual to construct the identity as an anime pilgrim. This research distinguishes four different identity levels of anime pilgrims, including a unique fantasized identity as the anime me. The findings also proposed an identity model showing that the identity construction of Chinese anime pilgrims goes through the processes of compliance, identification, internalization and individualization.

Suggested Citation

  • Liu, Shang & Lai, Dan & Li, Zhiyong, 2022. "The identity construction of Chinese anime pilgrims," Annals of Tourism Research, Elsevier, vol. 93(C).
    • Handle: RePEc:eee:anture:v:93:y:2022:i:c:s016073832200024x
    DOI: 10.1016/j.annals.2022.103373
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    References listed on IDEAS

    as
    1. Zhang, Carol X. & Xiao, Honggen & Morgan, Nigel & Ly, Tuan Phong, 2018. "Politics of memories: Identity construction in museums," Annals of Tourism Research, Elsevier, vol. 73(C), pages 116-130.
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    4. Zhang, Jingru & Tucker, Hazel & Morrison, Alastair M. & Wu, Bihu, 2017. "Becoming a backpacker in China: A grounded theory approach to identity construction of backpackers," Annals of Tourism Research, Elsevier, vol. 64(C), pages 114-125.
    5. Davis, Andrew, 2017. "It wasn't me, it was my festival me: The effect of event stimuli on attendee identity formation," Tourism Management, Elsevier, vol. 61(C), pages 484-500.
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